Lagree West and Jaybird are sister brands, providing two different ways to move under one shared operating philosophy. Lagree West offers high-intensity, low-impact, Pilates-inspired classes that build strength and flexibility. We're known for exceptional instruction, a strong mind-to-muscle connection, and warm service that feels personal. You’ll find us in seven studios across Vancouver and Victoria. Jaybird is a mindful, music-driven experience in a heated infrared room, lit by candlelight. With four studios in Vancouver and Toronto, our Pilates- and Yoga-inspired classes invite you to be present, move with intention, and feel yourself on a deeper level.

Our Team

Joining our team means helping create the kind of experience people look forward to all day. We care about how guests feel in the room, how we support each other, and how we show up every shift. We hold ourselves to a high standard and take pride in delivering consistent excellence, from the first hello to the last stretch.

Our values of Creating Amazement, Growth Mindset, and Pure Connection shape how we show up for guests and for each other. They’re the standard we hold, the way we lead, and the reason our studios feel the way they do.

Role Summary

The Social & Content Manager is the storyteller-in-chief and day-to-day executor for both brands (Jaybird and Lagree West). This role leads social, content strategy, content creation, and narrative direction for Lagree West and Jaybird, with a heavy emphasis on building and protecting distinct brand voices, driving community connection, and producing content that earns attention before it asks for action.

This is a creative leadership role and a hands‑on production role. It requires strategic thinking, solid aesthetic instincts,



and the ability to concept, create, and ship work at a high standard without losing quality or speed. A genuine understanding of and connection to boutique fitness, mindful movement, or the broader wellness and lifestyle space is essential. Writing, directing, scheduling, engaging, reporting, this person owns it end to end.

Day-to-day, this role operates with a high degree of independence on execution and creation. Creative direction comes from the Brand + Creative Director. Performance direction comes from the Digital + Growth Director. This person is a strong executor and creator who takes direction well and runs with it.

Core Responsibilities

Own the social media strategy for Lagree West and Jaybird across Instagram, TikTok, Meta, and LinkedIn

Build and maintain a proactive content calendar planned at least two weeks in advance at all times

Own content scheduling across all platforms, ensuring consistent and timely publishing

Identify emerging platform trends and opportunities and bring recommendations to BCD before they are obvious

Set channel-level goals, track performance, and adjust strategy based on what the data is telling you

Content Creation + Direction

Create and direct content across formats: short‑form video, photography, copy, graphics, and Reels

Write copy that sounds like each brand, not like a caption,



voice‑consistent, intentional, and never generic

Brief and direct external creators, photographers, and videographers when needed

Maintain and evolve the visual and tonal language of both brands through every piece of content produced

Build a content library that is organised, accessible, and never running on empty

Paid Ad Content + Digital Advertising

Own paid ad creative strategy: concept, write, and produce social ad content for both brands

Build content that works as an ad before it looks like one, storytelling‑first, performance‑minded

Develop an organic‑to‑paid feedback loop: use top‑performing organic content to inform paid creative decisions

Manage ad creative refresh cadence in partnership with DGD, no ad runs stale

Collaborate with DGD on A/B testing frameworks, creative hypotheses, and performance interpretation

Proficiency in Meta and Google Ads: ability to lead creative testing frameworks and drive targeting optimisations

Brand Storytelling + Campaign Integration

Translate campaign briefs into compelling social and content narratives across both brands

Ensure every campaign, launch, and initiative has a clear social and content story, not just an announcement

Protect brand voice consistency across all content, in collaboration with BCD

Lead content direction for key brand moments: studio openings, challenges, seasonal pushes, community events

Bring the brandbook to life through content, storytelling is the operating lens, not a tactic

Community Engagement + Social Inbox

Own the social community voice for both brands: comments, DMs, and community‑building interac

📌 Social & Content Manager (Vancouver)
🏢 Jaybird Studios
📍 Vancouver