Overview

Ranked a Best Employer in Canada for 24 years, Bennett Jones is one of Canada’s premier business law firms and home to 500 lawyers and business advisors. With deep experience in complex transactions and litigation matters, and offices in Calgary, Edmonton, Montréal, Ottawa, Toronto, Vancouver and New York, the firm is well equipped to advise businesses and investors with Canadian ventures and connect Canadian businesses and investors with opportunities around the world. Serving clients since 1922, we are proud to be the firm that businesses trust with their most complex legal matters.

We are currently recruiting for the following role in our Toronto/Calgary office:

Team Lead, Digital Marketing

The Role

The Team Lead, Digital Marketing is a key leader responsible for defining, executing, and continuously optimizing Bennett Jones’ digital marketing initiatives. Reporting to the Director, Marketing, Communications and Digital Channels, you will partner with internal stakeholders to craft tailored digital strategies that drive client engagement, support business development, and enhance brand visibility in both domestic and international markets.

This role demands a strategic thinker with exceptional project management skills and a collaborative mindset. You will spearhead multi-channel digital campaigns, streamline processes through automation, and leverage advanced analytics to inform decision-making. In addition, you will lead and mentor a team of digital marketing professionals, manage relationships with technology vendors, ensure that the Firm is capturing custom,



advanced analytic data to be used across Firm wide performance dashboards and oversee digital advertising and paid media efforts to ensure the firm's digital channels set the standard for excellence in the legal industry.

Essential Functions

Digital Strategy and Execution (40%)

- Strategic Planning: Partner with internal stakeholders to develop bespoke digital marketing strategies that align with firm-wide objectives and drive measurable engagement while always looking for opportunities to track attribution.
- Content, SEO and User Optimization: Oversee the addition of digital content to the website—including lawyer bios, practice group pages and campaign landing pages—ensuring adherence to SEO best practices, consistent branding and a user-centric design.
- Campaign Development and Automation: Lead the creation of creative briefs, digital communication plans, and project roadmaps for national and localized efforts. Identify opportunities to integrate automation tools, streamline workflows to enhance efficiency and improve the experience for both clients and internal stakeholders.
- Social Media Strategy Consultation: Consult with the content team and the dedicated social media specialist to set strategic direction for social media initiatives, ensuring that social media efforts are fully aligned with overall digital marketing objectives and optimized for engagement.
- Digital Advertising and Paid Media: Develop the case for, and manage digital advertising strategies,



including social media advertising, to drive measurable results that track to a quantifiable conversion and maximize ROI.
- Website and Email Marketing Leadership: Direct large-scale website initiatives (e.g., new page development, identifying and driving the need for redesigns, UX improvements). Oversee the ongoing management of the email marketing/marketing automation platform to support business development while utilizing platform feature sets to maximize engagement.
- Customer Journey Mapping and Personalization: Develop detailed customer journey maps across all initiatives to understand client interactions and touchpoints, leveraging these insights to tailor and personalize digital campaigns and content for improved engagement and conversion.

Team Leadership and Digital Operations (30%)

- Team Management and Mentorship: Lead and mentor the digital marketing team, setting performance goals, managing workloads, and fostering an cutting-edge, high-performing environment.
- Vendor and Technology Management: Manage relationships with technology and marketing vendors, ensuring the delivery of high-quality digital services and solutions that align with strategic objectives.

Analytics, Reporting and Technology Optimization (20%)

- Performance Measurement: Define and monitor key performance indicators (KPIs) for various digital initiatives, using advanced analytics to round out the entire picture and scrutinize campaign effectiveness.
- Data-Driven Optimization: Leverage reporting tools and data insights (including advanced knowledge of platforms such as Google Analytics (GA4) and Power BI) to develop actionable recommendations, continuously

📌 Team Lead, Digital Marketing (Toronto)
🏢 Bennett Jones
📍 Toronto