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At Softchoice, a World Wide Technology (WWT) company, we work together to make a current world happen. As an IT solutions provider serving U.S. commercial and SMB organizations, as well as the entire Canadian market, we help organizations turn ambition into real-world outcomes. We do this through the delivery of secure cloud, AI, software and digital workplace solutions that enable agility, innovation and growth.

With a highly engaged, high-performing team, we are certified as a Great Place to Work® in both Canada and the United States, and have been recognized as a Best Workplace in Canada for more than 20 years. We stand proudly for our people and their success through career development and advancement, and continuously strive to do what’s good for our people and communities.

As part of WWT, we connect customers to the global scale, advanced innovation, world-class partnerships, and deep expertise of a leader in AI and digital transformation. This includes access to WWT’s Advanced Technology Center (ATC), a collaborative ecosystem featuring state-of-the-art hardware and software that enables customers and partners to conceptualize, test, and validate innovative solutions before deploying them at scale.

The impact you will have:

We are seeking a dynamic and data-driven Sr. Growth Marketing Manager to own and drive our growth programs, including demand generation, across our SMB, mid-market and enterprise segments, delivering measurable growth across the entire customer lifecycle from acquisition to expansion. This role combines strategic vision with hands-on program management, focusing on audience segmentation, funnel optimization,



and multi-channel marketing execution to deliver scalable results. The ideal candidate thrives on experimentation, leverages analytics to inform decisions, and collaborates across teams to achieve revenue growth goals.

This role is hybrid with the expectation of working 2-3 times per month in the Toronto office as well as attending conferences within the GTA.

What you'll do:

- Program Ownership: Serve as the owner and go-to person for growth and demand generation program themes across SMB, mid-market and enterprise, ensuring alignment with business objectives.
- Strategic Planning: Develop and execute audience segmentation strategies, ensuring targeted and personalized marketing initiatives.
- Content Alignment: Collaborate with the content team to outline content blueprint needs across the customer journey (awareness to purchase).
- Funnel Optimization: Manage the customer funnel, from target account lists (TAL) to engagement, leads, and opportunities, ensuring consistent progress and performance.
- Performance Management: Regular reporting and ownership on program goals, including program reputation-building, conversion rates, customer acquisition, expansion targets, and digital sales.
- Program Alignment: Coordinate with solutions marketing and partner teams to establish program-level goals, lead with Softchoice solutions,



manage vendor alignment to programs, and oversee partner-driven initiatives (with operational support for MDF management).
- Experimentation and Innovation: Design and execute tests to identify scalable tactics for customer acquisition and retention, optimizing campaigns based on performance.
- Cross-Functional Collaboration: Work closely with execution teams (events, SEO, paid media, content) to align marketing activities and amplify impact.
- Data-Driven Insights: Track, analyze, and report on program results, providing actionable insights to stakeholders at all levels (internal and partner-facing).
- Project Management: Assign execution tasks to team members, maintain timelines, and ensure seamless program delivery.

What you'll bring to table:

- Education/Certifications: Degree in Marketing, Business, or a related field preferred; certification in ABM tools such as ZoomInfo Marketing a plus.
- Experience: 5-7 years of experience in growth marketing, demand generation, or a related role in a B2B environment, with exposure to multiple segments required.
- Industry: Technology marketing experience highly preferred.
- Data-Driven Mindset: Proficiency in analytics tools (Google Analytics, Amplitude, PowerBI) and a track record of making data-informed decisions.
- AI Fluency: Hands-on experience using generative AI tools such as Claude and Microsoft Copilot to automate marketing workflows, accelerate analysis and reporting, and generate data-driven insights, with a track record of measurable efficiency or performance gains.
- Full-Funnel Expertise: Strong understanding of the customer journey and the

📌 Sr. Growth Marketing Manager (Toronto)
🏢 Softchoice
📍 Toronto