Digital Marketing & Communications Specialist Job Description

Digital Marketing & Communications Specialist

ESSENTIAL DUTIES AND RESPONSIBILITIES

1.0 – PR and Comms

- PR Activation: Build and execute an annual PR strategy — pitching Canadian foodservice and hospitality trade media, writing press releases, coordinating interview opportunities, and positioning RATIONAL as a category expert and thought leader.
- Strategic Communications: Write and edit marketing collateral, email communications, and external announcements; develop and maintain the annual editorial calendar, aligning PR and advertising with campaign priorities and ensuring copy is consistently on-brand, concise, and compelling.
- Media Partner Relations: Manage relationships with strategic media partners and industry publications; develop annual tactical plans by partner, oversee media budgets, coordinate ad deliverables (print, digital, sponsored content), and report on results monthly.

2.0 – Digital & Social Media Management

- Social Strategy & Engagement: Own RATIONAL Canada's social media presence; develop and execute a content calendar, monitor and respond to engagement within agreed time frame, and deliver pre- and post-event promotion across email and social platforms to drive campaign registrations.
- Lead Quality & Funnel Governance: Monitor digital lead quality and maintain a structured feedback loop with the global digital team to ensure incoming leads meet qualification standards before entering the sales funnel.
- Performance Optimization: Track and report on digital and communications performance monthly; make data-driven recommendations to improve CTA completion rates,



engagement, and conversion across all channels.
- Owned Channels: Manage RATIONAL Canada's website and digital tools; keep content current, ensure accessibility compliance and SEO best practices, and coordinate with the global web team on updates and recent initiatives.

3.0 – Content Management

- Video Platform: Manage publication and promotion of RATIONAL’s video content in the Canadian market; localize and distribute video assets, drive registrations to the gated platform, and track leads attributed to content.
- Ambassador & Influencer Program: Recruit, onboard, and manage a roster of culinary ambassadors; coordinate content deliverables, ensure brand alignment, and measure reach and impact.
- Competitor Intelligence: Monitor competitor activity across media, social, and digital channels; synthesize findings into actionable insights that inform positioning, messaging, and campaign priorities.

4.0 - Other Duties:

- Partner with the Central Marketing team in Germany to localize global content for the Canadian market, adopt and adapt best practices, and continuously optimize campaign and channel performance.
- Work with creative design team to have an up-do-date collection of campaign and house ads that highlight our products, their features,



and customer benefits, with an eye for design.

QUALIFICATIONS:

The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE:

- Experience working with Influencers and/or Brand Ambassadors
- Bachelor’s degree (B.A.) from a four-year college or university in Marketing, business, communications, or related field;
- One to three years of relevant marketing experience
- Experience writing and editing marketing collateral

LANGUAGE SKILLS:

- Ability to effectively present information, conduct conference calls, and respond to questions from groups of managers, clients, customers and the public.
- Excellent writing skills
- Ability to speak, write, or read French (preferred)

MATHEMATICAL SKILLS:

- Analytical skills
- Comfortable interpreting data from multiple sources and drawing actionable conclusions
- Understanding of marketing attribution models and how to measure ROI across channels
- Comfortable working with budgets, tracking spend, forecasting, and reconciling actuals vs. planned

REASONING ABILITY and WORK BEHAVIOR

- Comfortable interpreting data from multiple sources and drawing actionable conclusions
- Ability to build and maintain basic performance dashboards and reporting templates
- Self-Motivated Professional

OTHER QUALIFICATIONS

- Microsoft Office skills, especially PowerPoint and Excel
- Knowledge of customer relations

📌 Digital Marketing (Mississauga)
🏢 Rational
📍 Mississauga