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SMB Wireless Cross-Sell Manager

Our company was built on the dream of a pioneering entrepreneur, and that spirit continues to empower our work with businesses across Canada today. The Rogers Business team helps organizations of all sizes adapt, scale, and win with network services and other innovative technology solutions that are reliable, secure, and scalable. These solutions are built to allow businesses to operate more efficiently, reduce costs and improve productivity and collaboration. We are looking for team members who have a passion for delivering industry-leading value to customers and businesses in the communities where we live and work, so come build a rewarding career at Rogers and be a driving force behind our success story

Who we’re looking for

Rogers Business is seeking a strategic, data-drivenManager, SMB Wireless Cross-Sell & Lifecycle Growth to accelerate revenue growth and increase product penetration across our existing Small Business customer base.

Reporting to the Senior Director, Business Base Management, this role will own the strategy and performance of cross-sell programs designed to deepen customer relationships and grow share of wallet acrossWireless, IoT, Microsoft Teams and Rogers Business Credit Card .

The successful candidate will establish a proactive approach to managing customers through theearly and mid stages of the customer lifecycle , identifying opportunities from the point of installation onward to move customers from single-product relationships to deeper, multi-product relationships (1P → 2P → 3P+ ).

This role will bring together customer insights, segmentation, targeting, campaigns,



offers and channel execution to systematically identify and monetize product white space across the existing Rogers Business customer base.

What you’ll do

- Own theSMB Wireless cross-sell and lifecycle growth strategy , with accountability for increasing Wireless, IoT, Microsoft Teams and Credit Card penetration across the existing Rogers Business customer base.
- Develop and execute anearly- and mid-lifecycle cross-sell strategy , identifying the optimal moments from installation onward to introduce customers to additional Rogers Business products and solutions.
- Build a structured1P → 2P → 3P+ customer growth framework , establishing clear customer cohorts, product pathways and cross-sell opportunities throughout the lifecycle.
- Identify and sizeproduct white space across the installed base using customer, product, tenure, behavioural and transactional insights.
- Develop targeted customer segments and prioritize opportunities based on product eligibility, propensity, customer value and expected revenue opportunity.
- Build and execute cross-sell campaigns and programs in partnership with Marketing, Digital, Sales and channel teams to convert identified opportunities into incremental product sales and revenue.
- Establish a disciplinedcross-sell funnel , measuring the eligible base, customers targeted, engagement, leads, conversion,



product sales, product penetration and incremental revenue.
- Develop comprehensive reporting and dashboards to measureWireless, IoT, Teams and Credit Card penetration , customer product depth and movement from 1P to 2P to 3P+ relationships.
- Establish product-level performance targets and forecasts and maintain explicit accountability for the incremental revenue generated through cross-sell programs.
- Continuously test and optimizetargeting, timing, offers, messaging and channel strategy to improve conversion, product penetration and customer outcomes.
- Partner with Analytics and Data Science to develop and evolvepropensity-based targeting, next-best-product and next-best-action capabilities .
- Identify opportunities to embed cross-sell into existing customer journeys and touchpoints, creating more systematic and always-on growth motions throughout the customer lifecycle.
- Partner closely with Product teams to understand product roadmaps, value propositions, eligibility requirements and emerging opportunities across Wireless, IoT, Teams and Credit Card.
- Work cross-functionally with Marketing, Sales, Digital, Product, Analytics, Finance and Customer Experience to remove barriers to cross-sell and improve execution across channels.
- Develop business cases and recommendations for new growth opportunities based on customer insights, performance trends and addressable market opportunity.
- Provide regular performance reporting, insights and recommendations to senior leadership, identifying opportunities to accelerate growth and improve return on investment.

What you’ll bring

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📌 SMB Wireless Cross-Sell Manager (Toronto)
🏢 Rogers communications
📍 Toronto