The Business Development Manager, Public Sector – Alberta will be responsible for growing ASUS Commercial business across the Alberta public sector, with a primary focus on K-12 education, post-secondary institutions, provincial and municipal government, healthcare, and other public-sector organizations.

The role will focus on developing end-user relationships, identifying and qualifying opportunities, building a strong pipeline, and working closely with ASUS channel partners, distributors, and internal teams to convert opportunities into revenue.

This is an end-user focused business development role. The BDM will own the customer relationship and opportunity from early engagement through the procurement process, while coordinating with ASUS Channel Account Managers and authorized partners for fulfillment and execution.

Key Responsibilities

1. Develop Public-Sector Business in Alberta

- Build and grow ASUS relationships with Alberta public-sector organizations.
- K-12 school boards and school divisions
- Colleges, universities, and technical institutions
- Healthcare organizations
- Other public agencies
- Identify upcoming device refreshes, infrastructure projects, tenders, and procurement opportunities.
- Build relationships with IT leaders, procurement teams, technology decision-makers, and senior stakeholders.

2. Build and Manage Pipeline

- Maintain a healthy and measurable public-sector opportunity pipeline.
- Identify opportunities well in advance of formal RFP or tender publication whenever possible.
- Qualify opportunities based on:
- Customer requirements
- Estimated units and revenue
- Budget
- Timeline
- Competition




- Procurement vehicle
- Partner strategy
- Maintain accurate opportunity information, next steps, and forecasts in Salesforce.
- Provide regular pipeline, forecast, and account updates to management.

3. Own End-User Engagement

- Act as the primary ASUS commercial contact for assigned public-sector customers.
- Conduct customer meetings, discovery sessions, product presentations, and technology discussions.
- Understand customer priorities around device lifecycle, manageability, security, service, warranty, sustainability, and total cost of ownership.
- Position ASUS commercial solutions including:
- ExpertBook
- Chromebook
- Commercial desktops and All-in-One PCs
- Warranty, onsite service, and lifecycle solutions

4. Develop Education Business

Education will be a major focus of the role.

- Develop relationships with Alberta school divisions and education technology teams.
- Understand Chromebook and Windows device strategies by school division.
- Identify annual and multi-year refresh opportunities.
- Support evaluations, pilots, proof-of-concepts, and device demonstrations.
- Work with customers to position ASUS based on reliability, manageability, serviceability, lifecycle cost, and student/teacher requirements.




- Develop opportunities before major education procurement cycles.
- Monitor and develop opportunities through provincial, municipal, education, and federal procurement vehicles.
- Work closely with internal teams and channel partners on:
- RFPs
- RFQs
- Standing offers
- Support bid strategy, pricing coordination, product selection, and competitive positioning.
- Ensure opportunities are properly registered and managed according to ASUS public-sector prospect and deal-registration processes.

6. Work With Channel Partners

- Work closely with ASUS Channel Account Managers and authorized resellers to execute public-sector opportunities.
- Identify the appropriate partner strategy for each opportunity.
- Support joint customer meetings, presentations, demonstrations, and account planning.
- Maintain ASUS ownership of the end-user relationship while enabling partners to efficiently transact and deliver the solution.

7. Territory and Account Planning

- Build a structured Alberta public-sector territory plan.
- Identify:
- Top strategic accounts
- Installed-base opportunities
- Upcoming refresh cycles
- Key procurement vehicles
- Maintain account plans for major strategic customers.
- Develop quarterly activity and opportunity plans.

8. Forecasting and Reporting

- Maintain accurate Salesforce records for all customer activities and opportunities.
- Provide weekly forecast and pipeline updates.
- Track performance against quarterly and annual targets.
- Prepare and present business reviews and QBR updates.
- Report on:
- Opp

📌 Business Development Manager (Calgary)
🏢 ASUS
📍 Calgary