Raffi Jewellers is home to the most prestigious luxury brands in the world. Whether commemorating a special event, expressing love or admiration, or building a personal collection, our guests come to us for the perfect piece. We are honoured to play a small role and do everything we can to assist our clients in these DEFINING MOMENTS ™.

The Marketing Manager owns the day-to-day management and execution of the marketing department and reports to the Director of Marketing. They will run the marketing calendar end to end — planning, producing and delivering campaigns to luxury brand standards — while coordinating daily with the marketing teams of our brand partners and managing the workload of the internal marketing team. This is a hands-on leadership role for someone who can independently own projects from brief to post-campaign analysis.

Key Responsibilities

- Lead the day-to-day operation of the marketing department and ensure priorities are aligned with company objectives and brand strategy.
- Directly manage, coach and develop the internal marketing team, including workload allocation, prioritization, performance expectations, and accountability.
- Establish clear responsibilities, deadlines, and standards across the team and ensure projects are completed accurately and on time.
- Conduct regular team meetings, project reviews, and one-on-one check-ins.
- Identify resource gaps, workflow improvements and opportunities to increase team efficiency.

Marketing Planning & Campaign Management

- Own and manage the annual, quarterly and monthly marketing calendar across all locations, brands, and channels.




- Translate company and brand objectives into integrated marketing campaigns with transparent objectives, timelines, budgets, and deliverables.
- Manage competing priorities across multiple luxury brand partners while maintaining deadlines and brand standards.
- Develop campaign briefs and ensure internal teams, agencies, and vendors have clear direction.

Digital Marketing & Performance

- Lead the planning, management and optimization of Google Ads, Meta Ads, and other paid digital channels.
- Own digital marketing budgets, campaign structure, bidding, targeting, creative testing, and conversion performance.
- Identify opportunities to improve customer acquisition, remarketing, local store traffic, and e-commerce revenue.

E-Commerce, Website & CRM Marketing

- Oversee the Shopify storefront and Contentful headless CMS, including merchandising, content updates, landing pages, and promotional execution.
- Coordinate ongoing website improvements and e-commerce development priorities with internal and external technical resources.
- Own the marketing execution of email and SMS campaigns, including segmentation, campaign calendars, testing, and performance analysis.

Brand Partner Management & Events

- Serve as the primary day-to-day marketing contact for luxury watch, and jewellery brand partners.
- Manage campaign submissions, approvals, brand guidelines, asset requests,



and reporting requirements.
- Manage co-op marketing programs, including brand standards, budgets, submissions, documentation, claims, and reimbursement tracking.
- Lead the planning and execution of boutique events, product launches, client experiences, gala activations, and brand events.
- Coordinate internal departments, brand partners, venues, vendors, catering, entertainment, production, and creative requirements.

Creative & Content

- Oversee the development of photography, video, print, digital advertising, social content, and in-store marketing materials.
- Manage creative briefs, production schedules, approvals, and quality control.
- Ensure consistent presentation of the Raffi Jewellers brand across all customer-facing channels.
- Maintain a high standard of copy, visual identity, photography and overall luxury presentation.
- Establish and monitor marketing KPIs across digital, e-commerce, campaigns, events, and brand programs.
- Prepare monthly performance reporting with insights, trends, and actionable recommendations.
- Identify underperforming initiatives and recommend changes to strategy, spend, or execution that can improve customer acquisition, engagement and revenue.

Requirements

- Minimum 3 years’ experience in similar management role
- Bachelor's degree in Marketing, Business, or related field
- Luxury retail background is ideal; premium automotive, hospitality, fashion, beauty, jewellery or another premium consumer environment will also be considered
- Experience working with brand or franchise marketing guidelines and approval proces

📌 Marketing Manager (Cambridge)
🏢 Raffi Jewellers Inc. Cambridge | Montreal | Waterloo
📍 Cambridge