Job Title: QA Engineer- Salesforce Marketing Cloud (SFMC)

Job Type:- Full Time

Work Mode:- Hybrid

Tru Inc. is seeking a QA Engineer- Salesforce Marketing Cloud (SFMC). We have one (1) permanent position available for an immediate start.

About Us:-

At Tru, we are more than just a technology agency—we are strategic partners committed to driving digital transformation for enterprise-level clients. As experts in digital experience platforms, e-commerce engines, and innovative solutions, we help businesses thrive in the digital era.

Location:-

This role can be based in one of our locations—Montreal, Halifax, Stellarton, or Toronto—with a hybrid schedule of 3 days in the office and 2 days remotely each week. In-office days are focused on client workshops, team collaboration, and key planning activities.

Position Overview:-

We are looking for an experienced QA Engineer –Salesforce Marketing Cloud (SFMC) to support the testing and quality assurance of marketing technology solutions built on Salesforce Marketing Cloud.

The successful candidate will be responsible for validating campaign configurations, customer journeys, data integrations, personalization, segmentation, and outbound communications across SFMC. The role will work closely with Marketing, Business Analysts, SFMC Developers, Data/Integration teams, and Product stakeholders to ensure solutions meet functional, technical, and business requirements before deployment.

Key Responsibilities:-

Quality Assurance & Test Planning

- Review business requirements, user stories, solution designs, and acceptance criteria to identify testing requirements.
- Develop comprehensive test plans,



test scenarios, test cases, and test data for SFMC implementations.
- Perform functional, integration, regression, system integration, and end-to-end testing.
- Maintain requirement-to-test-case traceability and ensure adequate test coverage.
- Identify, document, prioritize, and track defects through resolution and retesting.

Salesforce Marketing Cloud Testing:-

- Validate SFMC solutions across: Email Studio
- Journey Builder
- Automation Studio
- Contact Builder
- Content Builder
- Mobile Studio, where applicable
- CloudPages, forms, and landing pages
- Test customer journeys, entry events, decision splits, wait activities, exclusions, suppressions, and exit criteria.
- Validate triggered, transactional, scheduled, and batch communications.
- Test email templates for content, energetic content, personalization, links, images, and rendering.
- Validate AMPscript and SQL-driven personalization and segmentation logic.
- Verify unsubscribe, subscription management, preference management, and suppression processes.

Data & Integration Testing:-

- Validate data ingestion into SFMC Data Extensions from upstream systems.
- Verify field mappings, data types, primary keys, relationships, and data quality.
- Test SQL queries, filters,



segmentation rules, and Automation Studio workflows.
- Validate integrations between SFMC and systems such as Salesforce CRM
- Snowflake or other data platforms
- APIs and middleware platforms
- E-commerce and customer platforms
- Product, pricing, promotion, and transactional data sources
- Perform source-to-target data validation and reconciliation.
- Validate API-based integrations, file-based integrations, scheduled imports, exports, and automation dependencies.
- Identify duplicate, incomplete, delayed, or incorrectly transformed customer data.

Campaign & Journey Validation:-

- Validate audience qualification and segmentation before campaign deployment.
- Confirm customers enter the correct journeys based on defined business rules.
- Validate personalization and dynamic content across different customer profiles and segments.
- Test positive, negative, boundary, exception, and edge-case scenarios.
- Ensure communications are delivered to the correct audiences while respecting exclusions and suppression rules.
- Validate campaign scheduling, frequency, timing, and dependencies.

Email & Customer Experience Testing:-

- Test responsive behaviour across desktop, tablet, and mobile devices.
- Validate URLs, tracking parameters, CTAs, redirects, images, and content.
- Verify UTM parameters and analytics/tracking implementation where applicable.
- Validate localization and market-specific content where required.
- Ensure customer-facing experiences meet approved design and functional requirements.

SIT, UAT & Release Support:-

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📌 QA Engineer- Salesforce Marketing Cloud (Toronto)
🏢 Tru
📍 Toronto