Senior Director
- Digital Strategy, Planning and Growth Initiatives
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people. about this team The Digital Strategy, Planning and Operations function is a newly formed team within Global Digital. This function owns the end-to-end orchestration of the Digital business
- defining long-term strategy, translating it into clear annual priorities, and ensuring disciplined execution. Its mandate is to drive focus, alignment, and value realisation by steering strategic planning, portfolio governance, performance management, and operating-model excellence. Ultimately, it ensures that Digital investments are strategic, sequenced, measurable, and delivered at speed. core responsibilities Develop Digital north-star for lululemon through deep understanding of the business, the wider market and competition Lead annual and multi-year Digital strategy development, in partnership with Product, Technology, Regions, and cross-functional partners Deliver Senior Leadership and Board-ready presentations and insights Portfolio Management and Governance Own the Digital Portfolio
- ensure initiatives are properly scoped, sized, sequenced,



and KPI-aligned Design and run the governance engine for Digital Create transparency into progress, risks, dependencies, and mitigations. Oversee the centralised single source of truth for portfolio performance Define Digital KPIs, OKRs, and long-term value metrics Drive global planning, including coordination of forecasting by region and insight into global and regional calendar Growth Initiatives Incubate and operate new commercial models (e.
G. marketplaces, franchises, new partner-led channels) through early-stage launch and stabilization. Lead end-to-end delivery of complex, cross-functional programs, translating strategic intent into executable plans with clear milestones and dependencies. Own business readiness and change management, ensuring new capabilities are adopted, embedded, and operationally viable at launch. Work with regional teams on P&L; management and actively manage trade-offs between cost, speed, and scope Establish consistent vendor performance reporting, SLAs, and escalation paths across the Digital portfolio qualifications 12+ years in digital strategy and portfolio management – with Digital channel experience a plus Background in top-tier consulting or equivalent strategic leadership in a digital-first company. Strong experience working across Product, Technology, Data, Finance, and matrixed teams Proven track record leading multi-year digital transformation, platform programs, or portfolio governance functions.



Experience designing and running large-scale governance rhythms (QBRs, PMOs, portfolio reviews). Experience in consumer, retail, e-commerce, marketplaces, or digital platforms strongly preferred must haves Acknowledge the presence of choice in every moment and take personal responsibility for your life. Possess an entrepreneurial spirit and continuously innovate to achieve great results. Communicate with honesty and kindness and create the space for others to do the same. Lead with courage, knowing the possibility of greatness is bigger than the fear of failure. Foster connection by putting people first and building trusting relationships. Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously. additional notes Immigration support is potentially available for this role. compensation and advantages package lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from
$213,000
- 279,500
annually ;

the base pay offered isbased on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and equity offerings, subject to program eligibility requirements. At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of

📌 Senior Director | Digital Strategy, Planning And Growth Initiatives (Vancouver)
🏢 Lululemon
📍 Vancouver