Lifecycle Marketing Manager Remote (minimum 4-hour overlap with US Eastern hours) | Marketing | Reports to: Director, Revenue Marketing Time Doctor is hiring a Lifecycle Marketing Manager to own the marketing-led customer journey from the moment an account starts paying. You will decide who hears what, when, based on which behaviour, and toward which commercial outcome. Your job is to turn customer behaviour and usage signals into adoption, retention, expansion and reactivation revenue, and to run that engine AI-first, building agents and agentic workflows that do real work. Time Doctor is a workforce analytics platform that gives distributed teams the visibility they need to improve trust and performance. We serve remote, hybrid and outsourced organisations worldwide, with particular strength in BPO, healthcare and tech services. We are bootstrapped, profitable and fully remote, with team members across 30+ countries. We built a durable business on customer revenue rather than venture capital, and we are now focused on growing it. You will own the lifecycle marketing program for our paying customers: the 30/60/90 onboarding plays, ongoing customer communications, customer segmentation, and the expansion and retention plays that grow and keep the base. Expansion revenue, net revenue retention and at-risk recovery sit right behind it, shared with CS, Sales and Product. You own orchestration and outcomes across the customer base, not every surface you touch. Accelerating Time Doctor's AI-first operating model is an explicit expectation of the seat. You build repeatable, automated journeys rather than one-off campaigns, and you keep human ownership of segmentation logic, offer design, guardrails, final QA and the commercial call. You turn customer signals into revenue.



You read behaviour and act on where customers stall or grow. The marketing-led 30/60/90 program that gets new paying customers to first value, plus ongoing adoption of key capabilities and education, including driving traffic to TD Academy and running education webinars end to end. You own the day-0 handoff: the trigger and the data that enrol a recent customer in the right journey. Segmenting paying customers on profile, product usage, engagement, lifecycle stage, adoption state, expansion propensity and churn risk, then designing, building and QA-ing the journeys and triggers on top, so the right cohort gets the right play at the right moment. Plays that grow existing accounts through seats, add-ons and cross-sell. Proactive plays against at-risk cohorts, air cover for CS retention efforts, re-engagement of dormant accounts, and win-back of churned accounts where it is commercially worthwhile. Renewal-moment marketing. Customer communications. Audience, segmentation, timing and orchestration for the customer newsletter, customer webinars, feature and release comms, and lifecycle-triggered in-app announcements. Advocacy and review sites. You fully own review-site management and take the case studies Content and PMM produce to market. Performance across every journey, from onboarding completion and time-to-value through to expansion, retention, renewal support and win-back. You find where customers stall, drop off,



expand or disengage, and you keep improving the programs. Agentic workflows for segmentation, usage and account signal interpretation, journey and trigger build and testing, customer comms drafting and variants, propensity and churn scoring drafts, cohort analysis and drop-off detection. You prefer launching one-off campaigns to building journeys that run on their own. This role starts the moment an account becomes a paying customer. A cohort review showing where last month's new customers stalled before day 30, and a fix to the onboarding journey that ships the same week. A working session with CS on an at-risk cohort and the play you will run against it. An agent you built to draft and QA journey variants, tightened after its first run. A value-recap campaign going out to accounts entering their renewal window. 5 to 7 years in lifecycle, CRM, customer or retention marketing at a B2B SaaS company. A track record of designing and running behaviour-triggered customer journeys, with adoption, retention or expansion outcomes you owned. Comfortable working from product-usage and account data to define segments, propensity and churn logic. Fluent in a marketing automation or lifecycle stack such as HubSpot, and in cohort analysis. Hands-on experience building agents or agentic workflows that do real work. Remote, with a minimum four-hour daily overlap with US Eastern (ET) business hours. Background in workforce analytics, time tracking, HR tech or productivity software. Experience marketing to BPO, outsourcing, healthcare or tech services customers. You will report to our Director, Revenue Marketing. You will work closely with Growth and CS on expansion and churn signals, with PMM and Content on m

📌 Lifecycle Marketing Manager Time Doctor New York City, NY, US Workplace 6 hours ago (Canada)
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