Job Responsibility:

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

Working Arrangement

Hybrid

Manulife is embarking on a multi-year journey to build a Global Performance & Digital Marketing CoE (Center of Excellence) which will fuel our bold ambition to become a digital customer leader. This global central organization brings together Marketing Technology (Martech), Demand Generation (Demand Gen), Marketing Measurement, Marketing Automation, Personalization, and other functional areas of Digital Marketing to build a comprehensive, full-funnel approach designed to drive tailored customer journeys powered by connected data, that when integrated raises brand awareness, drives quality traffic, generates leads, secures sales, and fosters brand loyalty.

We are seeking a detail-oriented and organized Customer Segmentation Data Steward to ensure the accuracy, quality, and compliance of data within our Customer Data Platform (CDP).

Responsibilities :

- CDP Data Governance - Collaborate with internal data architect, data owners and compliance teams to document data handling policies in CDP
- Provide overview of data governance and usage in CDP to stakeholders
- Categorize the data from source systems by adding data labels, and usage policies for each
- Data Quality Management - Monitor and maintain data quality within the CDP by conducting regular audits, resolving discrepancies, and ensuring accurate data entry.
- Data Validation and Cleansing - Identify and correct data errors, inconsistencies, and missing information to ensure the integrity of customer data.
- Data Enrichment - Collaborate with data engineering and analytics teams to enrich customer profiles with relevant information from various sources.
- Data Mapping and Standardization - Ensure consistent data mapping, naming conventions, and data standards across the CDP for accurate documentation of each component.
- Data Compliance and Security - Ensure that customer data within the CDP adheres to data privacy regulations provided by internal compliance teams and company data security policies.
- Documentation - Maintain accurate and up-to-date documentation of data processes, data lineage, and data flow within the CDP.
- Issue Resolution - Collaborate with cross-functional teams to address data-related issues, identify root causes, and implement corrective actions.
- User Training and Support - Provide training and support to CDP users on data entry best practices, data quality management, and compliance guidelines




- Stakeholder Collaboration - Work closely with data analysts, business stakeholders, and data engineers to understand data requirements and ensure data accuracy.
- Continuous Improvement - Stay informed about industry trends and emerging technologies in data management, suggesting improvements to enhance data quality and processes.

Qualifications :

- Bachelor's degree in Business, Information Technology, or a related field. Master's degree is a plus.
- Proven experience as a Data Steward, Data Analyst, or similar role, with a focus on data quality management.
- Strong attention to detail and a commitment to maintaining accurate and high-quality data.
- Familiarity with Customer Data Platforms (CDPs) and customer data management principles.
- Knowledge of data privacy regulations, compliance standards, and data security best practices.
- Proficiency in data validation and cleansing techniques, data mapping, and standardization.
- Excellent problem-solving skills and the ability to collaborate with technical and non-technical stakeholders.
- Strong communication skills to convey data-related concepts to various audiences.
- Detail-oriented mindset with a commitment to delivering high-quality work.
- Ability to work independently and prioritize tasks effectively.

Join us in ensuring the accuracy and quality of customer data within our CDP, enabling data-driven insights that shape our business strategies. If you are dedicated to data quality and excited to contribute to our data stewardship efforts, apply now with your resume and a cover letter highlighting your relevant experience and enthusiasm for the role.

#LI-hybrid

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC' on the Toronto, New York,



and the Philippine stock exchanges, and under ‘945' in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife /John Hancock , we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work workplace that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour , ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process . All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies . To request a reasonable accommodation in the application process, contact View email address on ca.edajobs.com .

Salary & Benefits

The annual base salary for this role is listed below.

Primary Location

Toronto, Ontario

Salary range is expected to be between

$58,650.00 CAD - $97,750.00 CAD

If you are applying for this role outside of the primary location, please contact View email address on ca.edajobs.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D; insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact View email address on ca.edajobs.com for more information about U.S.-specific paid time off provisions.

📌 Customer Segmentation Data Steward (Toronto)
🏢 Manulife
📍 Toronto