Job Responsibility:

About Us:

We are a rapidly growing company in the beverage industry with two flagship brands: Matcha Matcha , a modern, design-forward matcha brand, and Brew Lab Coffee , a laboratory and mixology-driven coffee brand. Both brands are recognized for their commitment to innovation, quality, and exceptional customer experiences.

About the Role:

We are seeking a dynamic and creative Marketing & Brand Manager to spearhead the development and execution of brand strategies and marketing initiatives for Matcha Matcha and Brew Lab Coffee. With a primary focus on Matcha Matcha (75%), you will be responsible for building the brands' visual identity and bringing them to life through compelling integrated marketing campaigns across both digital and physical channels.

Key Responsibilities:

- Brand Development: Craft and implement brand identities, ensuring consistency and differentiation. Oversee design and development of brand assets (logos, packaging, etc.) for a cohesive visual experience. Develop compelling brand narratives and messaging.
- Marketing & Growth: Lead GTM plans for launches & partnerships. Plan and execute impactful marketing campaigns across all channels. Identify and manage strategic partnerships. Develop lifecycle marketing and referral programs. Foster a vibrant brand community.
- Team Leadership: Collaborate with internal teams and external partners. Lead and mentor contractors and junior marketing/sales staff.

Qualifications:

- Bachelor's degree in Marketing, Communications,



or related field.
- 5+ years of marketing & brand management experience, preferably in food & beverage.
- Proven success building brands and executing impactful campaigns.
- Strong understanding of digital and traditional marketing channels.
- Experience in GTM planning, lifecycle marketing, and partnership development.
- Excellent communication, leadership, and project management skills.
- Creative mindset with a passion for brand storytelling and visual communication.
- Proficient in e-commerce, social media, analytics, design tools, and team management.

Work Environment:

Hybrid role, 2-3 days/week in-office as needed for meetings & events.

Why Join Us:

- See Your Work Come to Life: Your marketing and branding efforts will have a direct impact on the physical spaces and guest experiences we create.
- Make a Real-World Impact: Witness firsthand how your ideas shape customer interactions and brand perception within our brick-and-mortar locations.
- Drive Innovation & Growth: Enjoy autonomy to experiment, iterate, and lead the brands' evolution.

Job Types: Full-time, Fixed term contractContract length: 12 months

Pay: $85,000.00-$100,000.00 per year

Benefits:

- Flexible schedule
- Paid time off

Adaptable Language Requirement:

- French not required

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus pay

Education:

- Bachelor's Degree (preferred)

Experience:

- Marketing: 5 years (preferred)

Work Location: In person

📌 Marketing Brand Manager (Toronto)
🏢 SAEG
📍 Toronto