You'll lead the day-to-day performance of our Foodservice sales team, turning strategy into clear plans that hit sales, margin and customer growth targets. You'll coach your team, build strong customer relationships and work across the business to deliver outstanding service and profitable growth. Coach and develop the Foodservice sales team to hit sales, margin, customer growth and activity targets

Track performance against KPIs and give regular feedback

Build a collaborative, accountable and customer-focused sales culture

Drive sales growth

Grow existing accounts through category expansion and cross-selling, and win new business

Keep a strong pipeline and oversee territory and account plans

Review sales trends, lost business and opportunities, and act on gaps

Roll out sales programs and promotions with the Director, Food Services

Keep a pulse on competitors, market pricing and customer trends

Manage key customers

Help your team resolve significant customer concerns and protect at‑risk accounts

Own relationships with key and strategic accounts, and join meetings and negotiations

Watch margin, pricing, product mix and customer profitability, and act to improve them

Partner with Operations, Purchasing, Finance, Production and Customer Service to support customers

Collaborate with other Fresh Direct Group business units





Keep accurate forecasts, pipeline data and sales reports, with regular updates to the Director

5+ years of progressive sales experience, ideally in foodservice distribution, hospitality, produce, grocery or a related industry

- 5+ years experience in leading a Sales team, including coaching and performance management
- A track record of profitable growth from both existing accounts and current business
- Strong skills in sales planning, territory management and business development
- Experience managing pricing, margins, product mix and customer profitability
- Strong key-account and negotiation skills
- Proficiency with Microsoft Office, especially Excel, plus CRM or sales reporting tools
- A valid Class 5 driver's licence, a clean driver's abstract and the ability to travel within the market

Nice to have: a college or university education in Business, Sales, Marketing or a related field. Commercially sharp , connecting sales, pricing, margin and product mix to profitability

Data-minded , using sales information to spot issues and opportunities

A strong collaborator and communicator across Sales, Operations, Purchasing and Finance

Organized and adaptable , balancing people, customer and commercial priorities

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📌 Sales Services Manager (Victoria)
🏢 Fresh Direct Produce
📍 Victoria