About the role We're looking for a fractional Video Director to own our video program from strategy through production to quality.
Video has become one of our fastest-growing services. We have more than 100 videos in production across clients right now. Our current setup of agencies, freelancers and an overstretched producer isn't scaling on quality or cost. That means sourcing the right partners, setting the quality bar, building the workflow, and standing behind the work with clients.
Our videos are built to be found and cited. That means YouTube videos, social-friendly clips, expert interviews and explainers that answer the questions buyers ask AI. Clarity and usefulness matter more than production polish.
About Foundation
Foundation helps B2B tech and SaaS brands get found, cited and recommended when buyers ask AI for solutions. We do the research, content, distribution and optimization that build a brand's presence where AI and buyers look: LLMs, search, Reddit and YouTube. YouTube is one of the sources AI tools regularly cite. Video done well makes our clients more likely to show up in the answer.
Own video quality standards and the QA process across every video we ship, from script to final cut.
Source, vet and manage video vendors and freelancers (editors, scriptwriters, creators). Hold them to quality, turnaround and cost.
Build a repeatable production workflow,



including in-house editing and scriptwriting where it beats outsourcing on quality or cost.
Track cost per video and keep the program inside budget.
Coach our creative producer and video strategists on production, feedback and client handling.
Explain why a video is built for discovery, and push back on feedback that would hurt performance (talent choice, length, format).
Test AI-assisted editing and scripting tools, and adopt the ones that hold up to our quality bar.
10+ years in video or film production, including creative director or senior producer roles.

- Experience running video at volume across multiple vendors and freelancers.
- A working knowledge of YouTube: titles, hooks, retention, search and how videos get discovered.
- You can defend a creative call to a senior marketer and keep the relationship robust.
- A practical take on AI video tools. A video QA checklist and review process used on every video before it ships.

A vendor audit covering quality, cost per video and turnaround, with a recommendation for each vendor.
A documented production workflow from brief to publish, including the in-house editing and scripting pilots.
A cost-per-video baseline and target, agreed with leadership.
Cost per video at or under target.
Video budget held as a percentage of revenue.
Client satisfaction on video deliverables, and fewer escalations about video.
Hourly rate: $45–$65 depending on experience and location

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📌 Freelance Video Director (Ottawa)
🏢 Foundation
📍 Ottawa