Job Responsibility: Location : TORONTO, Ontario, Canada Category : The Bay Marketing Job Opened : November 8th, 2023 Education : Bachelor's Degree Job Number : 230004DR Job Type : Full time Remote : No

Lead a Brilliant Career. Bring your authentic self to work every day, and help our customers express themselves, style their home, and live their life in a way that reflects who they truly are.

As a brand, we celebrate the differences that make each and every one of us unique because we believe that people shouldn't fit archetypes.

So why should your career be anything less than extraordinary?

What to Expect: As a Ecommerce Specialist for The Bay, you will work in direct partnership with our cross-functional teams to build and execute an exceptional digital experience for TheBay.com. We're building a fun and engaging digital experience and this role is critical to defining what the experience will look like. Reporting to the Manager, Site Merchandising, you will support the building and execution of the site navigation, create compelling product experiences across channels, and drive continuous improvement in the way that we ‘show up' for our customers online.

What you will do:

- Support the Manager, Site Merchandising in achieving key metrics such as: add-to-cart rate, conversion rate, UPT's, AOV and for lowering the bounce and exit rate across all pages
- Execute data-driven customer-centric site merchandising strategies specific to business unit to increase overall product discovery
- Execute the Site Navigation (top, left, and editorial) , search and refinement strategy as defined by the Manager, Site Merchandising to ensure product findability is customer-centric and supports the growth of marketplace and overall objective of the Site Merchandising team
- Passionate about creating a best in class shopping experience, Utilizing web analytics, AB testing tools and leveraging customer data to optimize product findability and UX
- Provide category expertise on linking and boosting strategies that tie into the overall objective of site merchandising and marketing campaigns
- Populating curated products for custom arrays and providing analysis on during and post page performance
- Leverage site analytics to monitor performance and continuously optimize product placement and discoverability (navigation, refinements, promotions,



product pages) to improve customer experience
- Under direction of the Manager, Site Merchandising help support the conceptualization, prioritization and calendarization of digital editorial for an assigned area of business
- Populate creative briefs and turn-in activities for editorial content and conduct performance analysis and reporting on insights and next steps
- Consistent auditing of changes and updates to areas of responsibility
- Quality check of changes/updates of categories and refinements to ensure new standards are delivering expected results
- Prepare materials for regular update meetings, including web analytics, competitive analysis, upcoming launches and promotions, corrective actions, etc.

What you will bring to the team:

- Post-secondary degree in Business or related field
- Working knowledge of Salesforce Business Manager and Algolia would be an asset
- Working knowledge of platform systems and site analytics tools (ex: Adobe Omniture, FullStory and Google Analytics)
- Have an understanding of and passion for digital retail landscape
- Strong knowledge of Microsoft Office Suite (especially Excel and Power Point) and the ability to quickly learn internal systems, processes and additional software/web-based applications
- Strong communication, interpersonal, analytical and problem-solving skills

What's in it for you?

- A people-focused culture of belonging where Reconciliation & Inclusion are integral to what we do
- Employee Resource Groups that offer a unique opportunity to connect with diverse colleagues
- Leadership coaching and development opportunities at all levels
- Benefits package inclusive of parental leave top up, retirement savings, “Living Well” Program, and more
- A generous Associate discount of up to 40% off of top brands
- Work-life balance through a hybrid work model and flexible paid-time-off

The Fabric of Hudson's Bay





Hudson's Bay has established a reputation for quality and style through an unrivaled assortment of products and categories including fashion, home, beauty, food concepts, and more. Hudson's Bay operates under the HBC brand portfolio. Founded in 1670, HBC is North America's oldest company. Hudson's Bay helps Canadians live their best style of life by operating thebay.com featuring Marketplace, one of the largest premium life & style digital platforms in Canada, with a seamless connection to a network of Hudson's Bay stores from coast to coast.

At Hudson's Bay, smart, high-performing team members will challenge you to learn and grow every day. We value ambitious work and great ideas grounded in data and insights. We strive everyday to provide our customers with an experience they will value with our products, services and dedication towards adapting to the ever changing environment of retail.

This role will actively support our DE&I; framework by identifying opportunities to increase and promote diversity in our teams, products and brands. They will lead with inclusion to nurture our OneTeam culture by removing barriers for our Associates and communities.

We'd love for you to join us in our mission to help Canadians live their best style of life! Stay connected with us on Instagram, Facebook, Twitter, TikTok, and LinkedIn .

Thank you for your interest In Hudson's Bay. We look forward to reviewing your application.

We are on an ever-evolving journey to create a culture of inclusion, where we celebrate diverse perspectives, create exciting opportunities and eliminate barriers so each associate can have a sense of belonging, while reimagining the future of retail.

Part of this responsibility is to reconcile our past and advance racial equity and inclusion at work and in Canada. We welcome applications from talent regardless of age, ancestry, citizenship, colour, disability, ethnicity, family status, gender assigned at birth, gender identity, marital status, place of origin, race, sexual orientation, spiritual beliefs, or any other characteristic protected by human rights legislation.

As an equal opportunity employer, Hudson's Bay is committed to providing you with a barrier-free, inclusive and accessible workplace to lead a brilliant career. If you need accommodations throughout the recruitment process, please let us know.

📌 Ecommerce Specialist (Canada)
🏢 Hudson's Bay
📍 Canada