Position Type: Full-Time | Remote Working Hours: Canadian Business Hours About the Role We’re looking for a proactive and results-driven Sales Development Representative (SDR) to build a strong sales pipeline through targeted outbound prospecting and lead qualification. You’ll connect with potential customers through cold calls, emails, and LinkedIn, identify qualified opportunities, and book meetings for the sales team.

The ideal candidate is an independent, organized, and coachable sales professional who takes ownership of their outreach targets, communicates confidently with prospects, and continuously improves their approach based on results and feedback. Identify and engage potential customers through cold calls, personalized emails, and LinkedIn outreach.

Research prospects to ensure they align with the company's ideal customer profile.

Build and maintain a consistent pipeline of potential sales opportunities.

Prioritize daily outreach activities and follow-ups to maximize prospect engagement.

Schedule and confirm meetings for account executives or senior sales team members.

Provide clear notes and context to ensure smooth handoffs to the sales team.

CRM & Pipeline Management

Record outreach activities, update contact information, and maintain accurate CRM records.

Track pipeline progress, prospect responses, and follow-up requirements.

Manage daily outreach and follow-up sequences without close supervision.

Sales Messaging & Optimization





Test and refine outreach messages and sequences based on response rates and prospect feedback.

Share insights from sales conversations to help improve messaging and targeting.

Incorporate feedback from the sales team to strengthen outreach effectiveness.

Market & Prospect Research

Research target customer profiles, industry trends, and the competitive landscape.

Use relevant prospect insights to personalize outreach and make conversations more meaningful.

Develop a clear understanding of the target market to support effective prospect qualification.

Proven experience in sales development, business development, or outbound prospecting.

A track record of meeting or exceeding outreach activity and pipeline targets.

Robust written and spoken English communication skills.

Experience with cold calling, email outreach, and LinkedIn prospecting.

Familiarity with CRM platforms and sales pipeline management.

Ability to manage daily outreach volume, prioritize tasks, and work independently.

Coachable mindset and willingness to refine sales techniques based on feedback and performance.

You are comfortable working remotely in an independent, primarily asynchronous environment.

Throughout the day, you’ll conduct cold calls, send personalized emails and LinkedIn messages, and research potential customers. You’ll keep CRM records updated, qualify interested prospects, and book meetings for the sales team. You may also join brief team check-ins to share prospect feedback, refine messaging, and improve outreach strategies. Offer Stage

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📌 Sales Development Representative - Full time (Canada)
🏢 Recognized
📍 Canada