Imagine working at the forefront of innovation in fluid-flow technology, with over 1400 colleagues across the globe, and contributing to a legacy of excellence that spans eight manufacturing facilities on four continents. Armstrong Fluid Technology is more than just a leader in our industry; we are a community of the brightest and most creative minds, driven by a shared mission to engineer the future and safeguard our planet.Role PurposeThe Integrated Marketing Program Manager plays a central role in shaping, connecting, and executing integrated marketing initiatives across campaigns, events, digital channels and Brand & Communications. This individual brings a holistic marketing lens, driving consistency in how Armstrong shows up across all channels and touchpoints, with a robust focus on how campaigns, brand strategy and messaging come to life.Key Responsibilities1. Integrated Marketing StrategyTranslate Armstrong's brand and business priorities into integrated global marketing programsDevelop cross-channel strategies that connect brand, digital, content, events, PR and regional activationIdentify opportunities to connect initiatives and customer touchpoints that might otherwise operate independentlyDevelop campaign briefs, audience strategies, messaging frameworks and activation plansPartner with Regional Marketing and Product Management to turn business priorities into customer-facing programsEstablish the integrated marketing approach for major global initiatives and product launches, ensuring consistency across channels and regionsProvide strategic direction to channel owners and execution teams, ensuring individual tactics contribute to the broader marketing objective2.



Project Management and DeliveryLead multiple marketing programs and projects simultaneously across Brand & Communications initiativesMaintain timelines, track deliverables, and ensure deadlines are metIdentify risks, gaps, or delays and proactively work with the team to resolve themDrive programs from strategy through execution, ensuring deliverables remain connected to the overall marketing objectives3. Campaign and Initiative ManagementLead the integrated rollout of marketing campaigns across digital, content, PR and and event channelsCoordinate asset development, approvals, and delivery in line with overall directionIdentify opportunities to strengthen campaigns through additional channels, content, or customer touchpoints4. Marketing Coordination and cross functional alignmentDevelop the global event branding strategy, establishing how Armstrong's brand, campaigns, and messaging come to life across key eventsHelp ensure alignment between campaign strategy and event messaging, materials, and overall experienceEnsure alignment between campaign strategy and event execution, including messaging, content, materials, digital activation, and the overall customer experienceAct as a strategic connector across Brand & Communications, Product Marketing, Regional Marketing,



and Events and Design teams5. Marketing Performance and Lead ManagementDefine lead capture and measurement for integrated marketing programs in partnership with Digital and Regional Marketing teamsEnsure appropriate lead capture and CRM processes are incorporated into campaigns and eventsWhat We're Looking For7-10 years of marketing experience, preferably in B2B or technical environmentsStrong understanding of marketing fundamentals — campaigns, messaging, brand, digital, events, customer journeys and channelsAbility to translate business and brand priorities into actionable marketing strategies and programsExperience developing and delivering integrated, cross-channel marketing programsProven ability to manage multiple complex projects simultaneouslyHighly organized with strong attention to detail and follow-throughComfortable working across teams and functionsKey TraitsIntegrated thinker — sees how everything connects and identifies opportunities to bring initiatives togetherStrategic and execution-minded — able to develop the approach and drive it through deliveryProactive — identifies opportunities and issues and addresses them earlyStrong communicator — able to influence and bring together across teamsCustomer-focused — considers the complete customer experience rather than individual marketing tacticsWhy This Role MattersMarketing only works when it's connected. This role ensures Armstrong's campaigns, events, and communications work together to create a consistent and compelling customer experience — making the overall marketing effort more effective and impactful.

📌 Global Integrated Marketing Program Manager (Toronto)
🏢 Armstrong Fluid Technology
📍 Toronto