Responsibilities include: Event & Sponsorship Strategy Develop and execute area sponsorship and event strategies that align with regional brand objectives and business priorities.

Identify and manage high-value sponsorship opportunities, ensuring integration with marketing campaigns and advisor engagement initiatives.

Create activation toolkits and engagement plans to maximize sponsorship impact and lead generation.

Build event landing pages, invitations, reminder, and collaterals utilizing IG’s best in class platforms.

Project Management & Execution Oversee end-to-end event planning, including budgeting, logistics, vendor management, and on-site execution.

Ensure all events and sponsorships adhere to brand standards and deliver consistent, premium experience.

Manage timelines and resources to deliver projects on schedule and within budget.

Performance Measurement & Optimization Define and track KPIs for events and sponsorships, including ROI, engagement metrics, and lead generation outcomes.

Analyze post-event performance and provide actionable insights to improve future initiatives.

Report on budget utilization and ensure financial accountability across all programs.

Advisor & Stakeholder Engagement Provide marketing coaching and localized strategy development for region vice presidents and advisors in line with business objectives.

Provide guidance and best practices to advisors for leveraging digital marketing capabilities, region advertising, and events to build their practice brand.

Digital Marketing Support on web content using internal content management systems, applying SEO/AEO best practices and design principles to drive visibility and engagement.

Advise and provide support on digital & AI visibility, social media to enhance advisor’s practice brand and amplify event activations.

Leverage web and campaign analytics tools to measure performance and inform optimization.

Use AI tools (ChatGPT, Writer, Gemini, Claude, etc.) to enhance workflows and efficiency.

Qualifications: Post-secondary degree/diploma in Marketing, Communications, or related field.



5+ years of integrated marketing strategies, sponsorships/events management and digital marketing.

Digital & AI fluency — knowledge of web content management systems, analytics tools, SEO/AEO, webs design best practices, and social media.

Project & task management — strong organizational skills to juggle multiple workstreams, meet deadlines independently, and maintain accountability.

Stakeholder communication — proactive relationship management with stakeholders, plus strong written, verbal, and presentation skills for senior stakeholders.

Business acumen — proposal development with value-for-cost analysis, budget tracking, expense management, and financial submissions.

Proven ability to measure and optimize marketing performance.

Critical thinker, creative, and driven, with solid analytical and problem-solving abilities.

Compliance awareness — working knowledge of financial services marketing regulations, including disclaimer requirements, and the Compliance approval process for client-facing materials.

Data literacy — ability to cross-reference data sets and flag discrepancies.

Additional Information: Travel required.

Hybrid work environment with 3 days in-person at an IG Wealth Management office.

The expected annual base salary range for this role is $ 86,500 - $105,000 which is determined based on skills, knowledge and experience and geographic location.

In addition to base salary, this role is eligible for annual short-term incentive, health and well-being benefits, retirement and savings plan, paid time off and career development.

Benefits: COMPETITIVE COMPENSATION & RECOGNITION : competitive base salary, performance-weighted bonus, education/career support,



option to join Employee Share Purchase Plan with employer matching component. EMPLOYEE BENEFITS & INSURANCE: competitive health and dental coverage, flexible plan for you and your family and short-term & long-term disability plans. RETIREMENT SAVINGS PROGRAMS : voluntary Defined Contribution Pension Plan WORK LIFE BALANCE : paid volunteer days, competitive time off, including 10 wellness days off, Work

Perks discount program, hybrid & flex work arrangements. INCLUSIVE CULTURE AND DIVERSITY : living our core values: Be a Team, Be Accountable, Be Better, engaging with community through Business Resource Groups (BRG communities are volunteer employee-led groups formed around a common interest, identity, or background). IGM is a diverse workplace committed to doing business inclusively - this starts with having a representative workforce! We encourage applications from all qualified candidates that represent the diversity present across Canada – including racialized persons, women, Indigenous persons, persons with disabilities, 2SLGBTQIA+ community, gender diverse and neurodiverse individuals, as well as all who may contribute to the further diversification of ideas. IG is an accessible employer committed to providing a barrier- free recruitment experience.

If you require an accommodation or this information in an alternate format at any stage of the recruitment process, please reach out to the Talent Acquisition team who will work with you to meet your needs.

How to Apply: Interested candidates are invited to submit their resume and a cover letter detailing their qualifications and experience to thank all applicants for their interest in IG Wealth Management; however, only those candidates selected for an interview will be contacted.

Artificial Intelligence in Recruitment: As part of our Talent Acquisition process, we may use artificial intelligence and automated tools to support activities such as candidate sourcing, application review, and interview scheduling.

These tools support the recruitment process; all hiring decisions are made by people.

📌 Area Marketing Manager (Ontario)
🏢 IG Wealth Management
📍 Ontario