Company Description Pattern & Path Consulting (formerly heads up) is a boutique marketing consultancy that helps organizations discover new pathways to growth through strategic guidance and innovative research. The firm combines deep expertise in marketing, insights, and research leadership to support clients with consulting that clarifies direction, aligns teams, and builds readiness to act. Pattern & Path offers project-based and fractional engagements across marketing consulting, facilitation, coaching, and training, all informed by award-winning qualitative and quantitative research.

Clients work directly with senior strategists and researchers who focus on building confidence, capability, and alignment so growth can be sustained long after engagements conclude. The team partners with leaders seeking fresh perspectives and evidence-based strategies to unlock uncommon growth.

Role Overview

We are looking for a highly organized, detail-oriented Research Associate to join our team. In this remote position, you will act as the operational engine of our research studies—helping draft questionnaires, verifying technical survey logic, coordinating with data vendors, tracking qualitative recruiting, and populating client reporting templates. This is a fantastic entry-to-junior level role for an insights skilled who loves data integrity, possesses an analytical mind, and is eager to master both the numbers and human sides of market research.

Core Responsibilities

Quantitative Project Support & QA

- Survey Instrument Support: Draft initial questionnaire sections and participant screeners based on client briefs; review wording to ensure a clean, intuitive respondent experience.
- Survey Link Testing: Thoroughly audit and test programmed survey links before launch, checking for typos, logical routing, quota restrictions, and accurate device display.
- Fieldwork Monitoring: Track daily data collection dashboards and quota sheets; assist in communicating everyday updates or minor fielding issues to research suppliers.
- Data Table Checking:



Review data processing banner instructions and verify cross-tabulation tables to ensure sample bases, weights, and calculations are completely accurate.
- Open-End Coding: Develop basic code-frames for open-ended survey text, apply codes to respondent data, and perform regular quality checks on coded datasets.

Qualitative Project Support & Logistics

- Recruitment Tracking: Coordinate daily with qualitative recruiting agencies to monitor participant grids, review participant profiles against criteria, and organize interview schedules.
- Platform & Tech Setup: Set up project environments on digital qualitative platforms (e.g., Zoom, Recollective) and provide basic tech support/checks for participants.
- Fieldwork Documentation: Attend live digital focus groups or depth interviews to take detailed notes, manage automated transcription downloads, and systematically organize raw video/text files.
- Thematic Sorting: Review transcript outputs to pull compelling consumer quotes, identify repeating themes, and sort qualitative entries into logical buckets for analysis.

Data Visualization & Reporting

- Chart & Deck Building: Build accurate, clearly labeled charts and data visualizations inside PowerPoint, strictly adhering to Pattern & Path templates, brand fonts, and formatting specifications.
- Data Population: Accurately populate reporting templates with quantitative percentages or qualitative quote blocks, highlighting clear trends for senior team members to review.

Key Requirements

- Education & Experience: Post-secondary degree in a relevant field (e.g., Marketing Analytics, Psychology, Sociology, Statistics, Business). Must have completed at least one formal co-op placement or internship in a data, research, or marketing environment.
- Technical Foundations: High comfort level with Microsoft Excel and PowerPoint. Basic exposure to survey tools (e.g., Qualtrics, SurveyMonkey) or statistical platforms is a strong asset.
- Exceptional Attention to Detail: An eagle eye for catching typos, misaligned charts, or mismatched numbers before they move down the pipeline.

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📌 Research Associate (Canada)
🏢 Pattern u0026 Path Consulting (formerly heads up)
📍 Canada