1. Job Overview

Havay Industry Inc. is seeking an experienced Animal Nutrition & Feed Ingredients Sales Representative to develop new business opportunities and acquire new customers across Ontario, Manitoba, and Alberta, Canada.

Our company supplies animal nutrition and feed ingredients, including Choline Chloride, Betaine, Lysine, Threonine, Valine, and other related products.

We are particularly interested in candidates with proven B2B sales experience in the Canadian animal nutrition, feed manufacturing, premix, or feed ingredients industry.

The primary focus of this position is new business development and customer acquisition, rather than simply managing existing accounts. The successful candidate will be expected to independently identify potential customers, build business relationships, develop sales opportunities, and convert prospects into actual purchase orders.

This is a full-time, permanent, fully remote, field-based sales position. No regular office attendance is required. However, in-person customer visits are an essential part of the role.

2. Key Responsibilities

- Identify, prospect, and develop new B2B customers, including feed mills, premix manufacturers, animal nutrition companies, distributors, and integrated livestock producers.
- Independently manage the entire sales process, from prospecting and customer visits to quotations, negotiations, and purchase orders.
- Establish and maintain long-term relationships with purchasing managers, animal nutritionists, and other key decision-makers.
- Promote Choline Chloride, Betaine, Lysine, Threonine, Valine, and other related feed ingredients.
- Analyze market demand, competitor activities, pricing trends, and potential business opportunities.
- Build and manage an active sales pipeline and provide regular reports on customer development, sales progress,



and performance.
- Develop and execute territory sales plans to achieve agreed sales targets.
- Visit customers across Ontario, Manitoba, and Alberta as required to develop business and expand Havay's presence in the Canadian market.

3. Qualifications and Experience

- A minimum of 5 years of B2B sales experience in Canada is preferred.
- Direct sales experience in animal nutrition, feed ingredients, feed manufacturing, premix, or related agricultural industries is strongly preferred.
- Proven ability to independently acquire new B2B customers and generate actual purchase orders.
- Demonstrated sales performance with measurable results, including annual sales revenue, quota attainment, and new customer acquisition.
- Existing relationships with Canadian feed mills, premix manufacturers, animal nutrition companies, or agricultural distributors are a significant advantage.
- Strong communication, negotiation, and customer relationship management skills.
- Self-motivated, proactive, and capable of working independently while managing sales activities and customer development.
- Valid driver's licence and willingness to travel for customer visits as required.
- Must be legally authorized to work in Canada.

4. Work Location and Travel Requirements

- Fully remote, home-based position with no regular office attendance required.
- Candidates must reside in Ontario or Manitoba, Canada.
- Customer visits across Ontario, Manitoba,



and Alberta are required based on business needs.
- Ability to independently organize customer visits, market development activities, and sales schedules.

5. Compensation and Benefits

- Base salary: CAD 60,000–80,000 per year, depending on qualifications and experience.
- Performance-based sales commission.
- Business travel expenses reimbursed in accordance with company policy.

6. Why Join Havay?

Havay Industry Inc. offers an opportunity to develop the Canadian animal nutrition and feed ingredients market, build new customer relationships, and contribute directly to the company's business growth.

The successful candidate will have the opportunity to independently develop new markets, establish long-term customer relationships, and play an important role in expanding Havay's business across Canada.

We particularly welcome applications from experienced sales professionals with strong knowledge of the Canadian animal nutrition and feed industry, a proven track record of independently acquiring new B2B customers, and the ability to convert sales opportunities into actual purchase orders.

Pay: $60,000.00-$80,000.00 per year

Perks:

- Flexible schedule
- Paid time off
- Work from home

Application question(s):

- How many new paying B2B customers have you personally acquired in Canada during the past two years?
- How many years of direct B2B sales experience do you have in Canada's animal nutrition, feed ingredients, feed manufacturing, or premix industry?

Experience:

- Animal nutrition, feed ingredients: 2 years (preferred)
- B2B sales in Canada: 3 years (required)

Licence/Certification:

- Valid driver's licence (required)

Location:

- Ontario (preferred)

Willingness to travel:

- 50% (required)

Work Location: Remote

📌 Animal Nutrition & Feed Ingredients Sales Representative (Ontario)
🏢 HAVAY INDUSTRY
📍 Ontario