Full time | Home-based in Ontario with regular customer travel

Compensation: $70,000–$80,000 annual base salary, depending on experience, plus commission. The salary range shown on Indeed excludes commission.

Do you enjoy meeting customers, asking good questions and helping them find practical solutions?

Intriquip Instruments Inc. supplies and services veterinary equipment for customers across Canada. Our Ontario business is growing, and we are adding an outside sales representative to develop customer relationships and expand sales across our equipment range.

We are particularly interested in someone based east of Toronto. French language skills and willingness to develop customers in Quebec would be valuable assets.

The opportunity

You will initially focus on our non-imaging equipment range, including anesthesia, monitoring, dental equipment, tables, cages and other veterinary equipment.

You will work alongside our Ontario imaging specialist, identifying opportunities across the full range and involving colleagues when their expertise will help the customer.

We are also recruiting inside sales support to handle quotation preparation, routine customer questions and follow-up. This structure is being established to give our outside representatives more time for customer visits, discovery, demonstrations and sales conversations.

You will remain accountable for progressing and closing the opportunities you own, with clear handoffs and support from the team.

What you will do

- Plan and carry out regular face-to-face visits with veterinary clinics and hospitals.
- Develop new customer relationships and grow existing accounts.
- Understand customers’ equipment needs, priorities, buying processes and timelines.
- Recommend suitable solutions and arrange demonstrations or specialist involvement.




- Provide clear information to inside sales for quotation preparation and follow-up.
- Lead substantive sales conversations, address objections and close opportunities.
- Keep customer information, opportunities and next steps current in Odoo.
- Work with our service and operations teams to ensure customer commitments are realistic and clearly understood.
- Represent Intriquip at relevant industry events.

What we are looking for

- Initiative and confidence approaching new customers.
- Strong listening skills and a consultative approach to selling.
- Reliable follow-through and the ability to organize your own territory and schedule.
- Curiosity about technical products and willingness to learn.
- Clear communication and the ability to work effectively with colleagues.
- Comfort using CRM software and other business tools.
- Ability to travel regularly throughout the assigned territory, including occasional overnight travel.
- A valid driver’s licence.

Experience selling equipment, technical products or solutions to business customers is an asset. Veterinary industry experience is helpful, but we welcome applicants with relevant transferable experience.

French language skills are an asset, not a requirement.

How we work

Our core values are:

- Be Compassionate
- Be a Learner
- Help First
- Do The Right Thing
- Be Humbly Confident

We value people who take ownership,



help colleagues and build customer trust through honest advice and dependable service.

What we offer

- Base salary plus commission.
- A Health Spending Account that can reimburse eligible medical, dental and vision expenses.
- Product training and support from experienced sales and service colleagues.
- A growing Ontario market and the opportunity to develop long-term customer relationships.
- A home-based role with regular field activity and collaboration with our wider team.

How to apply

Apply with your résumé and answers to the screening questions. We are more interested in specific examples of your work than a generic cover letter.

Shortlisted candidates will participate in structured conversations and a practical sales exercise using product information we provide. We will assess preparation, questioning, listening, learning and judgment; prior knowledge of our equipment is not required.

Pay: $70,000.00-$80,000.00 per year

Benefits:

- Dental care
- Extended health care
- Mileage reimbursement
- Vision care

Application question(s):

- Are you legally entitled to work in Canada?
- Do you hold a valid driver’s licence?
- Are you able to travel regularly throughout Ontario, including occasional overnight trips?
- Where are you based, and which areas could you regularly cover for customer visits?
- Describe a new business customer you won. How did you get the first conversation, understand their needs and progress the sale?
- How do you plan customer visits and ensure opportunities continue moving while you are travelling?
- A clinic is interested in equipment you have not sold before. How would you prepare for the meeting and involve colleagues?
- Do you speak French? If so, describe your comfort conducting customer conversations in French.

Work Location: On the road

📌 Veterinary Equipment Sales Representative - Ontario
🏢 Intriquip Instruments
📍 Ontario