Holiday Lights Academy is looking for an entrepreneurial General Manager to lead our day-to-day operations, grow membership, and coach business owners as they launch and scale their holiday lighting businesses.

This is a dynamic role that combines sales, business development, coaching, and operations. You will conduct discovery calls, sign up new members, guide them through the Academy, and help develop the systems, processes, and playbooks they need to succeed.

Working closely with the founder, you will take ownership of daily business performance and the member experience—from a prospect’s first conversation through onboarding, coaching, and ongoing support.

The ideal candidate is a strong salesperson who also enjoys teaching, coaching, and helping entrepreneurs turn plans into results. Experience running or growing a home service business is highly valuable. Holiday lighting experience is a strong asset.

What We Offer

- Competitive compensation with performance-based bonus opportunities.
- The opportunity to lead and grow a business that helps other entrepreneurs succeed.
- Direct access to an experienced founder with a background in scaling home service companies.
- A varied role with ownership across sales, coaching, operations, and program development.
- A collaborative environment that values initiative, accountability, and results.
- Opportunities for increased responsibility as the Academy grows.

What You’ll Do

Drive Sales & Membership Growth

- Conduct discovery calls to understand prospects’ goals, assess fit, explain the Academy’s value, and close membership sales.
- Proactively follow up with leads and maintain a consistent sales pipeline.
- Generate new opportunities through outreach, referrals, partnerships, industry relationships, and events.
- Identify opportunities to support established service businesses adding holiday lighting to their services.
- Improve sales scripts, follow-up sequences, objection handling, and the overall sales process.
- Track sales activity, conversion rates, and membership revenue.
- Coordinate with marketing support to improve lead quality and campaign performance.





Coach & Support Members

- Onboard new members and help them build a clear plan for launching or growing their business.
- Conduct individual and group coaching sessions focused on practical action and measurable progress.
- Help members strengthen their sales, marketing, estimating, hiring, scheduling, customer service, and operational practices.
- Set goals with members, review performance, and hold them accountable to agreed actions.
- Guide members through Academy resources and help them apply what they learn.
- Identify challenges early and connect members with the right tools, resources, or support.
- Build strong relationships that encourage participation, results, and referrals.

Develop Systems, Processes & Playbooks

- Create and improve practical playbooks, standard operating procedures, templates, scripts, and checklists for members.
- Turn effective business practices into clear, repeatable tools that members can use.
- Identify gaps in Academy content through coaching conversations and member feedback.
- Help develop training sessions, workshops, and educational resources.
- Keep materials organized, current, and easy to use.
- Improve the Academy’s internal sales, onboarding, coaching, and support processes.

Lead Day-to-Day Operations

- Manage daily priorities across sales, member support, program delivery, and administration.
- Coordinate team members, contractors, coaches, and service providers.
- Ensure inquiries, follow-ups, onboarding tasks, and member requests are handled promptly.
- Maintain accurate CRM records and visibility into the sales pipeline and member progress.
- Work with the founder to set goals and report on sales, member engagement, business performance, and member outcomes.




- Manage operating expenses within agreed budgets and identify opportunities to improve efficiency.

What You Bring

- At least 3 years of experience in business leadership, sales management, business coaching, or a comparable role.
- A demonstrated ability to conduct consultative sales conversations, follow up consistently, and close business.
- Experience running, managing, or helping grow a home service business.
- The ability to coach business owners, ask thoughtful questions, give clear feedback, and hold people accountable.
- Strong business knowledge across sales, marketing, hiring, operations, and financial performance.
- Experience developing systems, processes, training materials, or operational playbooks.
- Excellent communication, organization, and follow-through.
- Comfort using CRM systems, video meeting platforms, and online learning tools.
- The ability to manage competing priorities and work independently.
- Holiday lighting experience is strongly preferred; experience in related seasonal or home service businesses is also valuable.

About Holiday Lights Academy

Holiday Lights Academy helps entrepreneurs launch, grow, and scale holiday lighting businesses through coaching, training, and practical business tools.

Our members receive support across business planning, sales, marketing, estimating, operations, and team development, along with access to playbooks, supplier relationships, and a community of business owners.

We are looking for a General Manager who can grow the Academy while helping our members build stronger, more successful businesses.

How to Apply

Please submit your resume and a brief introduction highlighting your sales experience, home services background, and experience coaching business owners or developing teams. Include an example of how you have helped grow a business or helped someone achieve a measurable business result.

Pay: $60,000.00-$70,000.00 per year

Perks:

- Casual dress
- Company events
- Employee stock purchase plan
- Flexible schedule
- Paid time off
- Profit sharing
- Work from home

Work Location: In person

📌 General Manager - Sales & Coaching (Vancouver)
🏢 Holiday Lights Academy
📍 Vancouver