WE'RE HIRING: 3 SALES REPRESENTATIVES ACROSS NORTH AMERICA

We are looking to hire three sales professionals to drive new business development and expand TEJA Food Group's presence across North America:

- 2 Sales Representatives – Canada: Candidates must be based in Alberta, British Columbia, or Ontario and be able to travel internationally, including to the United States.
- 1 Sales Representative – United States: Candidate must be based in the United States and able to travel as required in the US.

Location: Field-Based

Job Type: Full-Time

Travel: Up to 50% across Canada and the United States

About Us

TEJA Food Group is a growing food manufacturing and distribution business offering a diverse portfolio of food products, with a particular focus on appetizers. As part of Joey’s Group of Companies, TEJA is positioned to expand its market presence and deliver quality products to food service customers across North America.

We are focused on building strong customer relationships, expanding distribution, and delivering profitable, sustainable growth.

About the Role

We are seeking commercially driven sales professionals to develop new business across Canada and the United States.

These are hands-on sales roles with no inherited account base. Successful candidates will identify new markets, develop distributor relationships, generate demand with restaurant and food service operators, and convert opportunities into profitable, repeat business.

The primary focus will be TEJA’s appetizer portfolio, while identifying opportunities across the broader product offering. Ideal candidates are proactive sales professionals who enjoy building a territory, developing relationships, and taking ownership of results.

Key Responsibilities

- Develop and execute a sales strategy to generate new business across Canada and the United States.
- Identify and pursue opportunities with broadline, regional, and specialty food service distributors.
- Build relationships with distributors, restaurant groups, food service operators, and strategic accounts.




- Generate demand with end users and work with distributor partners to secure product listings and repeat orders.
- Lead prospecting, customer presentations, product sampling, demonstrations, negotiations, and new product launches.
- Develop strong knowledge of TEJA’s appetizer portfolio, including product specifications, applications, preparation methods, and competitive advantages.
- Train distributor sales representatives and support customer visits, product trials, menu applications, and food shows.
- Identify new markets, customers, and opportunities to expand distribution and increase sales.
- Manage the sales pipeline, forecasts, account plans, and performance reporting using CRM tools.
- Achieve sales targets while protecting gross margins and ensuring customer commitments align with operational capabilities.
- Collaborate with sales leadership and internal teams across operations, procurement, quality, finance, marketing, and customer service.
- Monitor market trends, customer feedback, and competitive activity to identify opportunities for growth.

Qualifications & Experience

- Demonstrated experience in sales, business development, or territory management; food service sales experience is preferred.
- Strong understanding of food service distribution, including broadline, regional, or specialty distributors, is highly desirable.
- Experience selling appetizers, frozen foods, seafood, or related food categories is an asset.
- Proven ability to generate new business, open accounts, develop distributor relationships, and convert prospects into customers.
- Strong negotiation, presentation, communication, and relationship-building skills.
- Ability to understand product pricing, costing, gross margins, and the commercial factors that drive profitable sales.
- Experience with CRM systems,



pipeline management, forecasting, and sales planning.
- Comfortable conducting product demonstrations, training sales representatives, and supporting customer trials.
- Self-motivated, entrepreneurial, organized, and able to work independently in a field-based role.
- Willingness to travel up to 50% across Canada and the United States.
- Valid passport and ability to meet cross-border travel requirements.
- Ability to safely handle and prepare food products in environments where common food allergens are present.
- Post-secondary education in business, marketing, or a related field is preferred; relevant industry experience may be considered equivalent.

What Success Looks Like

- Establishing new distributor relationships and expanding product distribution across North America.
- Securing recent customer accounts, product listings, and repeat business.
- Building a qualified sales pipeline and consistently converting opportunities.
- Delivering profitable sales and case growth while maintaining strong customer relationships.
- Developing a repeatable sales strategy to support TEJA’s long-term growth.

What We Offer

- Competitive base salary with performance-based bonus or commission tied to agreed sales objectives.
- The opportunity to build and develop a North American sales territory.
- The ability to influence market growth and expand distribution for a growing food portfolio.
- A collaborative environment with access to leadership and cross-functional support.
- An opportunity to make a meaningful impact on the continued growth of TEJA Food Group.

Apply Today

If you are a proactive sales professional who thrives on winning new business, building distributor relationships, and driving profitable growth, we would love to hear from you.

Please submit your resume along with a brief summary of your relevant sales, food service, and distributor development experience.

Pay: $85,000.00-$125,000.00 per year

Benefits:

- Casual dress
- Dental care
- On-site parking
- Paid time off

Work Location: In person

📌 North American Sales Manager – TEJA Food Group (Calgary)
🏢 Teja Global
📍 Calgary