Reporting Structure: Reports to the Manager, Marketing & Customer Experience

About the Job:

The Marketing & Customer Experience department builds awareness and deepens engagement to drive new business and strengthen member retention. Through data-driven insights, an understanding of member needs, and cross-organizational collaboration, we steward the our brand and deliver clear, consistent communications, integrated campaigns, and seamless digital experiences. We equip teams with the tools, messaging, and insights they need to better serve dentists, supporting stronger relationships, sustained engagement, and long-term member value.

As Marketing & Communications Specialist, Digital & Events, you will play a hands-on role in building our digital and social presence, coordinating webinars and events, and creating compelling content and presentations that engage dentists and support Advisors at our Advisory Services Inc. You will develop channel-appropriate content, coordinate event communications and logistics, create audience-friendly online forms, and manage timely follow-up that extends engagement beyond each activity. Using strong storytelling, you will translate complex financial concepts, audience insights, and business priorities into transparent, engaging narratives. You will collaborate across Marketing & Customer Experience, Advisory Services, Administration, and Client Solutions to ensure every touchpoint is clear, consistent, compliant, and aligned with our brand.

This is an ideal role for an organized, digitally savvy marketer who combines strong writing, presentation development, and social media instincts with disciplined event execution and attention to user experience.

Compensation: The expected salary range for this role is $80,000 - $100,000 per annum, based on experience, skills, and internal equity.

In addition to base salary, this role is eligible for comprehensive benefits including participation in our Group RSP.

Key Responsibilities: Champion our brand, developing and ensuring communications and digital touchpoints reflect our mission, value proposition and role within the dental community.

Digital Content & Social Media

Lead our social media calendar, including planning, content development, approvals, scheduling, publishing and ongoing monitoring.

Create and adapt high-quality content across social media, email, web, articles, videos,



event materials, presentations and advisor enablement resources, translating complex financial and insurance concepts and business priorities into clear, engaging communications for different audiences.

Monitor comments, messages, brand mentions, platform developments, competitive activity and industry conversations; identify relevant content and engagement opportunities and escalate sensitive inquiries or emerging reputational risks to the appropriate internal teams.

Create and manage online forms and registration experiences, applying user experience best practices for clear instructions, logical flow, accessibility, mobile usability, data quality and completion.

Webinars & Events

Coordinate the end-to-end execution of webinars, virtual sessions and in-person events, including timelines, speaker coordination, invitations, registration, presentation materials, vendor management, rehearsals, attendee communications and day-of logistics.

Support our Advisors by creating audience-focused presentations, content and enablement resources that help communicate complex financial and insurance concepts clearly and confidently.

Coordinate timely follow-up communications and content that extend engagement beyond each webinar or event.

Campaign Execution & Performance

Collaborate with Marketing & Customer Experience, Advisory Services, Administration and Client Solutions to execute integrated campaigns that connect social media, email, web, webinars and events in support of engagement, acquisition, retention and client advocacy.

Coordinate stakeholder reviews and approvals to ensure communications are clear, consistent, compliant and aligned with the our brand.

Track and interpret social media, webinar, event, email and form performance, using results and audience feedback to recommend practical improvements to future activities.

Perform other related duties as assigned by the Manager, Marketing & Customer Experience or Vice President,



Marketing & Customer Experience.

Qualifications, Skills & Experience:

- University degree in Business, Marketing, Communications, or a related field

- 3–5 years of marketing or communications experience, preferably in financial services or another regulated industry

- Demonstrated experience planning and managing social media content and calendars across major social platforms

- Superior writing, proofreading, editing, presentation development, and storytelling skills, with the ability to structure complex information into precise, engaging narratives for different channels, purposes, and audiences

- Hands-on experience supporting webinars, virtual sessions, or events from planning and promotion through delivery, follow-up, and reporting

- Experience creating and managing online forms, registration journeys, or surveys, with practical knowledge of user experience, accessibility, mobile usability, and data quality best practices

- Strong project and time management skills, with the ability to coordinate multiple campaigns, content deadlines, speakers, stakeholders, and event details simultaneously

- Sound judgment regarding audience needs, channel-appropriate tactics, brand standards, and approval requirements

- Proficiency with WordPress, InDesign, Salesforce Marketing Cloud, Microsoft Copilot, social media management tools, webinar platforms, and online form tools

Work Environment:

- Hybrid model: Work from home and the office

- Attend our Toronto office as needed in accordance with company policy

Our organization does not use artificial intelligence or automated decision-making tools to screen or select candidates for this role.

Pay: $80,000.00-$100,000.00 per year

Benefits:

- Company events
- Dental care
- Life insurance
- On-site gym
- On-site parking
- Paid time off
- RRSP match
- Vision care
- Wellness program

Ability to commute/relocate:

- North York, ON: reliably commute or plan to relocate before starting work (required)

Application question(s):

- Do you have 3+ years of marketing or communication experience in the financial services industry?
- Do you have an university degree in Business, Marketing or Communications?
- Are you proficient with WordPress, InDesign, Salesforce Marketing Cloud, and Co-Pilot?

Work Location: Hybrid remote in North York, ON

📌 Marketing and Communications Specialist (North York)
🏢 VP Realty
📍 North York