We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients. At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute. To learn more about CIBC, please visit CIBC.com What you’ll be doing

The Marketing and Client Solutions Decision Sciences ( Growth) team is at the center of our Media practice, strategy and innovation at CIBC. Its sole focus is to efficiently drive growth in reach and conversions through efficient media investments that are data driven. We work across different enterprise teams at CIBC and Simplii helping them understand and serve our clients and Canadians better each day. We apply best practices in marketing measurement, descriptive and predictive analysis, machine learning, artificial intelligence and leverage the latest in big data technology platforms. Reporting into the COE Lead for Marketing and Client solutions within AI Data and Analytics, this role is responsible for leading a Media decision sciences practice, delivering on strategic priorities, managing and maintaining team operations and senior stakeholder relationships, equipping the Media Ops teams with high quality and timely data and insights to continuously optimize our Media. This Director will lead, manage and mentor a small team of Junior and Media scientists. This role requires a hands-on approach to solving problems, planning and managing change related to all aspects of marketing sciences delivery. At CIBC we enable the work environment most optimal for you to thrive in your role.



You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on‑site, while other days will be remote. How you’ll succeed

Champion media analytics as a strategic growth driver

— Serve as the trusted analytics partner to marketing, retail, wealth, and distribution leaders by translating business priorities into explicit media measurement, experimentation, and optimization strategies. Ensure solutions are practical, scalable, and aligned to business outcomes. Lead measurement, experimentation, and optimization across the media ecosystem

— Oversee the design, implementation, and ongoing evaluation of analytics frameworks, models, and test-and-learn programs that improve media effectiveness. Guide the team in applying advanced analytics, AI/ML, and emerging GenAI capabilities to both structured and unstructured data, with a strong focus on campaign performance, attribution, audience insights, and investment optimization. Deliver end-to-end analytical solutions

— Lead work from problem definition and methodology through execution, validation, monitoring, and refinement. Continuously evolve approaches as business needs shift, new channels emerge, or performance insights suggest optimization opportunities. Build a high-performing analytics function

— Lead, coach, and develop a strong team of media analytics professionals.



Hire and nurture talent with the right blend of analytical rigor, business acumen, and media expertise. Set clear expectations, remove barriers, and ensure the team is aligned to business priorities and enterprise goals. Embed responsible, effective analytics practices

— Foster high standards in measurement design, data quality, experimentation discipline, and responsible AI use. Ensure the team’s work adheres to relevant policies, governance standards, and best practices while maintaining credibility with partners across the organization. Who you are

You are a media analytics leader first.

You bring strong command of the media landscape and understand how to connect channels, audiences, and investments to measurable business outcomes. You are fluent in media effectiveness, incrementality, attribution, testing, and optimization. You combine craft expertise with strategic thinking.

You know how to move from business question to analytical approach to actionable recommendation. You are comfortable shaping measurement strategies that inform planning, improve performance, and support better investment decisions. You are highly analytical and experimentally minded.

You have deep experience applying advanced analytics to marketing and media use cases, including forecasting, audience analysis, causal measurement, optimization, and performance diagnostics. You understand how to structure rigorous experiments and use evidence to guide decisions. You are digitally and technically fluent.

You are comfortable working with modern analytics and data science tools such as Python, SQL, Pandas, scikit-learn, and cloud-based data environments. You can partner effectively with technical teams while staying focused on busines

📌 Director, Chapter Lead, Media Analytics (Winnipeg)
🏢 CIBC
📍 Winnipeg