Description

Opportunity Finance Network is looking to fill the position of Vice President, Marketing. Reporting to the Senior Vice President, Strategic Communications, the Vice President drives the development and execution of OFN's enterprise marketing strategy, aligning audience engagement, brand, and marketing priorities with organizational goals.

The VP develops and oversees integrated marketing campaigns that drive participation in OFN offerings, including the organization's industry-leading events, capacity and community building development services, and policy-related calls to action. The VP turns organizational objectives into actionable campaigns, audience journeys, and measurable engagement strategies. The role also stewards OFN's brand and value propositions, leads marketing technology and performance measurement, and leads the marketing team and its agency and vendor partners.

OFN is the nation's leading investment intermediary and network of CDFIs serving rural, urban, and Native communities across the United States. With over $1 billion in total assets under management, OFN manages a national membership network of over 490 mission-driven lenders and CDFIs, including community development loan funds, credit unions, green banks, community development banks, minority depository institutions, and venture capital funds. OFN is a trusted investment partner to the public, private, and philanthropic sectors: foundations, corporations, banks, government agencies, and others. For more than 40 years, our team has helped partners invest in communities to catalyze change and create economic opportunities for people and places traditional finance doesn't reach.

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People who work at OFN come from a variety of professional and academic backgrounds. If you have:

- Passion for the mission and are a true believer in our core purpose.
- Courage to be a fearless advocate who is confident and resilient in our fight to drive capital into low-income communities.
- A desire to seek knowledge and thrive on creating and developing current strategies, products, and programs for increasing capital to the communities we serve.
- A desire to be a collaborative team player who possesses humility and a willingness to lean in across all areas of our work.

Come be a part of our growing, diverse, highly committed, skilled, and collaborative staff. At OFN, we are dedicated to building a diverse, inclusive workplace, so if you are excited about this role but your experience does not align perfectly with every qualification, we encourage you to apply nonetheless. You may be the right candidate for this or other roles.

*This position is based in Washington, D.C. All staff currently work a hybrid schedule.*

CORE RESPONSIBILITIES

Strategic Marketing & Brand Leadership

- Partner with the SVP, Strategic Communications to shape and execute OFN's enterprise marketing strategy, serving as a senior strategic partner on brand, audience strategy, digital engagement, and major campaigns.




- Lead integrated marketing strategies that strengthen OFN's brand and drive participation in its programs, products, services, and events; develop and manage the annual marketing plan and campaign calendar.
- Steward OFN's brand strategy and positioning, ensuring a consistent, compelling expression of OFN's identity across audiences, channels, and experiences; develop and strengthen value propositions for OFN, its membership, programs, and initiatives.
- Develop audience segmentation and engagement strategies for members, prospective members, investors, funders, partners, and practitioners, and lead acquisition, engagement, retention, and re-engagement strategies.
- Manage and optimize OFN's marketing technology ecosystem, including CRM, marketing automation, email, CMS, analytics, digital advertising, AI-enabled tools, and event marketing platforms.

Integrated Marketing, Audience Growth & Performance

- Lead integrated campaigns across email, web, social, digital advertising, events, and partnerships to increase awareness, engagement, participation, and conversion.
- Develop marketing strategies for OFN's major programs and initiatives, including membership, conferences and events, professional development, research and data offerings, and capital initiatives.
- Develop and optimize audience journeys across OFN's digital ecosystem, improving how stakeholders discover, engage with, and act on OFN's offerings.
- Establish performance frameworks and dashboards tracking reach, engagement, conversion, audience growth, and return on marketing investment, using data and testing to continuously improve results.

Market Positioning, Engagement & Organizational Growth

- Partner with Membership leaders on member acq

📌 VICE PRESIDENT MARKETING (Burton)
🏢 Opportunity Finance Network
📍 Burton