Own the brand voice and conversion content engine for a $1Billion+ e-commerce brand. Build AI workflows that help your team produce stronger content, faster, and make a bold brand believable at the moment of purchase.

Total Compensation Package:

Base salary of up to AED 45,000/month (tax-free) + comprehensive benefits (Base salary + monthly performance bonus of up to 10% of base)

Location:

Dubai, UAE (In office) with relocation assistance and visa support

Growth path from here is Senior CRO Content Manager → Head of Content.

What takes 4-5 years elsewhere can happen in 1-2 here for high performers.

We’ve been AI-first since December 2023:

You’ll build and operate AI workflows across customer research, strategy, copy, creative briefs, quality checks, and experiment learning. You remain accountable for editorial judgment and final output.

Role Overview:

Puffy, a market-leading, nine-figure D2C brand and Top 5 US mattress brand with over $1Billion in sales, is hiring a CRO Content Manager, AI-First to own its brand narrative and conversion content strategy across brand voice, PDP and landing-page copy, AI content workflows, and copywriter development, reporting directly to the VP – Digital Experience & Conversion.

This role exists to turn technical product features, customer concerns, and complex briefs into persuasive buying arguments, building a repeatable content system that improves quality, delivery speed, and commercial impact while helping your CRO Copywriter deliver independently.

The Problems You’ll Own:

- Primary: Make a bold brand believable. Customers buy a high-consideration product online, often without trying it.



Your content must resolve purchase concerns and make confident claims credible through relevant evidence and a clear buying argument for a US audience familiar with mattress marketing.
- Secondary: Turn content instinct into compounding evidence. Build a repeatable content system that helps the team deliver better work with less rework. Make hypotheses explicit before testing and use supported findings to improve subsequent content.

The Career Accelerator:

This is not a role where you fill in someone else’s brief or report on campaigns after they’ve run.

- The scope is scarce: you combine customer research, brand voice, conversion copy, and AI workflow development in one hands‑on role, with PDPs and landing pages as your first priority. You report directly to the VP – Digital Experience & Conversion and work with CRO and Design to turn content hypotheses into testable work.
- Your first 12 months: build a research base on customer concerns, purchase motivations, competitors, and approved product claims. Turn those insights into messaging angles, PDP and landing-page copy, and creative briefs with clear hypotheses and supporting evidence. Build reusable AI workflows and review standards, checking outputs for accuracy, substantiation, and brand voice. Work with CRO on copy variants, interpret results together, and apply supported findings to the next round of content.



Refine the messaging framework and workflows to improve quality and turnaround while reducing avoidable rework.

What Is In It For You:

This isn’t just another content role. This is your chance to shape how customers understand, trust, and choose Puffy through content that turns insight into a persuasive buying argument.

1. Own the Message and the System Behind It

Set the content strategy, build the workflows, and remain accountable for the words that ship.

- Own brand voice, message hierarchy, supporting evidence, and conversion copy. Decide what to emphasise and what to omit, and provide email and social teams with brand standards, messaging, copy, and briefs; channel owners retain planning, deployment, and performance management.
- Agree priorities and success measures with your manager. Check factual accuracy, substantiation, reasoning, and brand voice before publication, and define when further or legal review is required. CRO owns test design, implementation, statistical analysis, and the determination of results; Design owns visual execution and interaction design.

2. Join a High-Performance Organization and Partner with the 1%:

- Puffy: Top 5 Mattress Brand in US with Over $1Billion USD in Sales
- Work directly with Forbes Council Member CEO. Your vision is the company’s vision.

Gain firsthand exposure to strategic decisions and high‑velocity execution that drives a global brand

3. Experience a World-Class Lifestyle

Dubai offers a tax‑free salary, world‑class infrastructure, year‑round sunshine, and a global lifestyle that most professionals only experience later in their careers.

Build

📌 CRO Content Manager, AI-First (Vancouver)
🏢 Puffy
📍 Vancouver