Banfield is looking for a Media Strategist to join the BanFam and help shape smart, insight-driven media campaigns that support our clients' goals. You'll work closely with internal teams to develop and execute integrated media strategies across digital and traditional channels. You're organized, data-driven, and collaborative, with a curious mindset and a passion for delivering high-quality, measurable work that aligns with Banfield's mission of intentional impact.

Reports To: Director of Technology and Innovation

We're looking for someone who has:

- A keen attention to detail
- An appetite for a fast-pacedagencyenvironment
- Strong knowledge of traditional and digital advertising
- Excellent project management skills
- An ability to multitask effectively
- An ambition and drive to produce outstanding results for clients
- A curiosity and eagerness to learn about media campaigns

Objective of this role:

- Develop and present strategic direction and media recommendations for client campaigns
- Build and execute integrated media plans across all channels (digital, social, traditional)
- Assist in defining and tracking KPIs, applying an analytical lens to campaign planning and reporting
- Ensure quality and accuracy in all media deliverables through collaboration with internal and external stakeholders
- Support team development through mentorship, knowledge-sharing, and participation in training
- Cultivate strong relationships with clients, acting as a trusted strategic resource
- Help shape Banfield's media point of view by staying current on media trends, platforms, and best practices

Summary of responsibilities:

Media strategy and planning





- Contribute to campaign strategy from briefing through to activation
- Research audience insights, channel performance and media placements against the campaign objectives
- Translate insights and research into objective -first, audience driven plans
- Align media planning with creative and strategy teams for cohesive execution
- Optimize media placements to ensure they deliver against objectives
- Present media rationale, plans, and performance updates to clients

Campaign execution and optimization

- Oversee media implementation, execute media buys and ensure campaigns launch on time and run effectively
- Monitor performance and provide recommendations for real-time optimizations and budget allocations
- Analyze campaign results and develop actionable insights to refine strategies
- Prepare and present performance reports to internal teams and clients
- Participate in client meetings, presenting work with clarity and confidence
- Help identify opportunities for growth and value-add initiatives
- Maintain positive, professional relationships with client and partner teams

What you bring:

- Familiarity and knowledge across all paid media channels, including traditional media (OOH, radio, print, TV)
- Experience managing monthly digital budgets across multiple concurrent clients,



with accountability for pacing and spend accuracyAn understanding of reporting tools like Looker Studio is an asset
- Practical use of AI tools in a media context, with the judgment to verify outputs before they reach a client. You can tell us what you use them for and, just as importantly, what you don't
- Working knowledge of GA4 and Google Tag Manager, enough to verify that conversion tracking is set up correctly and to diagnose it when reporting looks wrong
- Hands-on build and optimization experience in Google Ads and Meta Business Manager, including campaign setup, audience and conversion configuration, and in-platform troubleshooting. LinkedIn Campaign Manager is an asset.
- Experience as the day-to-day media lead on a major account, including presenting plans and performance directly to senior client stakeholders, with superior written and verbal communication.
- 5+ years in media planning, including at least 2 in an agency or similar multi-client environment, with strong knowledge of digital planning principles
- An understanding of programmatic advertising
- Fluency in both English and French is an asset

What Banfield can offer:

- Hybrid WFH model*
- Experience-based compensation package
- A close-knit, fun and collaborative teamwork environment
- 3 weeks vacation plus one week holiday shutdown
- A beautiful heritage building office in Hintonburg with free onsite parking
- Team-building perks and activities including: Friday happy hour, quarterly fun day, and holiday celebrations

*The candidate must be based in the Ottawa/Gatineau area

Banfield values diversity, equity and inclusion at our agency and within our industry. We strive

📌 Media Strategist (Ahuntsic)
🏢 Banfield Agency
📍 Ahuntsic