Opentext - The Information Company

OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

AI-First. Future-Driven. Human-Centered.

At OpenText, AI is at the heart of everything we do—powering innovation, transforming work, and empowering digital knowledge workers. We are hiring talent AI can't replace to help us shape the future of information management. Join us.

Opentext - The Information Company

OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

AI-First. Future-Driven. Human-Centered.

At OpenText, AI is at the heart of everything we do—powering innovation, transforming work, and empowering digital knowledge workers. We are hiring talent AI can't replace to help us shape the future of information management. Join us.

Your Impact

This is a 12-month term position

We are seeking a highly motivated, strategic, and results-driven Field Marketing Manager to lead regional marketing initiatives across Canada. Based in Greater Toronto Area or Waterloo, Ontario, this role partners closely with Canadian sales leadership, account teams, industry marketing, product marketing, partner marketing,



and client advocacy teams to develop and execute integrated strategies that create pipeline, accelerate opportunities, expand client relationships, and increase market presence.

A central priority will be leading and activating the Canada Proud, Globally Trusted field marketing campaign. This campaign will leverage OpenText's Canadian headquarters, local market presence, client relationships, and global reach via Canadian embassy's to engage executives, build brand trust, and position OpenText as a strategic technology partner for Canadian organizations.

The ideal candidate combines strong field marketing expertise with experience in account-based marketing (ABM), industry-focused campaigns, executive engagement, partner programs, and pipeline generation. This individual will serve as a strategic advisor to sales while also rolling up their sleeves to execute programs that deliver measurable business outcomes.

What The Role Offers

Canada Regional Marketing Strategy & Business Planning

- Develop and execute a comprehensive Canada field marketing plan aligned to sales and marketing priorities, growth objectives, and target-account strategies.
- Build quarterly and annual marketing plans that support pipeline, revenue, client expansion, brand awareness, and market development goals.
- Align investments and activities to priority accounts, provinces, industry segments,



key solutions, partner opportunities, and Canadian business objectives.
- Serve as a trusted marketing advisor to Canadian sales leadership and account teams.

Canada Proud, Globally Trusted Campaign

- Own and activate the Canada Proud, Globally Trusted field marketing executive engagement campaign across priority audiences, accounts, industries, and markets.
- Translate OpenText's Canadian headquarters and global footprint into differentiated executive messaging, client experiences, thought leadership, and demand-generation programs.
- Build integrated programs that highlight Canadian innovation, local executive access, client success, community relevance, and OpenText's ability to support organizations globally.
- Partner with corporate communications, brand, executive engagement, sales, partner, industry, and client advocacy teams to deliver a consistent and credible market narrative.
- Measure the campaign's impact on target-account engagement, executive relationships, pipeline creation, prospect acceleration, and brand visibility.

Account-Based Marketing (ABM)

- Partner with sales to develop and execute account-based marketing programs for strategic Canadian accounts.
- Align marketing activities to account plans, whitespace opportunities, executive relationships, buying centres, and growth priorities.
- Create personalized experiences and campaigns for named accounts and key buying groups.
- Drive engagement through executive programs, client events, digital campaigns, partner activation, and thought leadership.

Industry, Public Sector & Vertical Campaigns

- Collaborate with industry marketing teams to activate industry

📌 Field Marketing Manager (Richmond Hill)
🏢 opentext
📍 Richmond Hill