FANUC Canada Sales Team is seeking a highly motivated, customer-focused Technical Sales Engineer - General Industry , based in Mississauga, Ontario, to help drive revenue growth and enhance buyer engagement. In this role, the candidate will assess manufacturing automation needs, recommend robotic solutions, and manage technical sales for diverse sectors within the General Industry (GI) market. This person will act as the key technical consultant for clients, helping them optimize their factory automation and production lines with FANUC's world-class robotic technology. This role plays a critical part in translating product capabilities into compelling value stories that resonate with technical and business audiences.

The ideal candidate for the Technical Sales Engineer - General Industry position is a technically proficient and customer-oriented skilled with a strong commercial mindset. This individual combines engineering expertise with consultative sales skills to evaluate manufacturing processes, review plant layouts, and identify automation opportunities. They confidently recommend and position the most appropriate FANUC robotics automation solutions to meet each customer's specific application. The successful candidate is a trusted technical advisor who can effectively communicate with end users and integrators throughout the sales cycle.

What It’s Done

- Actively engage with customers to evaluate manufacturing processes, production layouts and operational bottlenecks and recommend appropriate FANUC robotics automation solutions.
- Support District Managers with application feasibility assessments, robot selection, payload calculations, reach analysis, preliminary cycle-time evaluations, and overall solution development while coordinating detailed engineering activities with Applications Engineering resources.
- Lead customer‑facing technical sales activities throughout the sales cycle, from opportunity identification, qualification, and solution definition to quotation support, negotiation,



and order completion.
- Assist integrator partners with technical positioning, solution development, and competitive differentiation, ensuring successful alignment between customer requirements, FANUC technologies, and integrator capabilities.
- Identify opportunities to expand the use of FANUC technologies within existing accounts by promoting additional automation solutions, applications, and emerging technologies that support customer growth objectives.
- Process customer technical inquiries and provide timely responses regarding FANUC products ensuring exceptional customer satisfaction.
- Collaborate with Engineering and Applications teams to define technical specifications aligned with customer requirements and obtain expert technical guidance to ensure accurate and effective solution development.
- Actively support and lead product demonstrations, proof‑of‑concept testing, feasibility studies, and customer trials at customer facilities or FANUC locations.
- Establish strategic relationships with manufacturing leaders, plant managers, engineering teams, operations personnel, and executive decision‑makers.
- Maintain and continuously enhance strong technical expertise in FANUC products, robotics, automation technologies, machine vision, industrial AI, software, manufacturing processes, and industrial applications by staying current with existing and emerging technologies through ongoing training, professional development, and hands‑on application.
- Monitor robotics market trends, competitor activities, emerging automation technologies, and customer needs to drive growth opportunities and strategic sales initiatives.
- Identify, qualify, and develop robotics and automation opportunities within existing and prospective customer accounts in collaboration with District Managers to support revenue growth and market expansion.
- Develop preliminary automation concepts, solution architectures, value propositions, and return‑on‑investment (ROI) analyses to support customer decision‑making and project approvals.
- Participate in

📌 Technical Sales Engineer (Mississauga)
🏢 FANUC America
📍 Mississauga