21 Oct
|
Cossette
|
Vancouver
21 Oct
Cossette
Vancouver
For over 50 years, Cossette has been behind some of the biggest, most influential brands in Canadian culture. In fact, 98.5% of Canadians see our work every day. Which means, your parents too probably.
Transparency matters to us. For this role, you can expect a salary between $85,000- $105,000 annually, depending on experience. This is for an existing vacancy.
At Cossette, our Senior Copywriters are creative powerhouses. Equal parts sharp thinker and masterful wordsmith, they don’t just meet the brief—they push it further. Whether flying solo or teaming up with an Art Director, they own projects end to end, turning big ideas into bold, cross-channel work. Senior creatives set the bar high—driving craft, shaping strategy, and mentoring the next generation.
To thrive here, a Senior Copywriter needs serious talent, a passion for the work, and the drive to lead by example.
Key Responsibilities:
Conceptual Writing: Develop original and persuasive copy concepts, headlines, taglines, and long-form content for various channels (digital, print, video scripts, social media, OOH, radio).
Proficiently use contemporary writing tools, including generative AI, to brainstorm ideas, generate multiple copy variations, optimize existing copy, and create initial drafts for a full range of channels.
Brand Voice: Master and evolve brand voices for assigned clients, ensuring all copy is on-brand, strategically sound, and impactful across all relevant platforms.
Strategic Storytelling: Translate complex briefs and strategic insights into explicit, concise, and compelling narratives that resonate with target audiences, ensuring they are adaptable for integrated campaign storytelling.
Craft Excellence: Obsess over every word. Ensure all copy is transparent, emotive, on strategy and grammatically correct. Critically review all your work, including that assisted by AI, for accuracy, nuance, emotional resonance, and ethical implications, applying a vital human touch.
Collaboration: Work closely with Art Directors to develop integrated concepts. Collaborate with strategists,
📌 Senior copywriter (Vancouver)
🏢 Cossette
📍 Vancouver