Senior Manager, Content Level: M3 |

Location:
CAN/USA | Remote Reports To: Michael Scott, Chief Marketing Officer (CMO) Type: Permanent | Full-Time The Role At Solink, our mission is to safeguard what matters most. We provide businesses with the tools to know sooner and act faster by transforming video into real-time operational insights. Our cloud-based platform integrates seamlessly with existing cameras and systems, turning them into intelligent sensors that detect and interpret key moments — empowering teams to make data-driven decisions, enhance security, and improve operational efficiency. Trusted by over 30,000 locations across 32+ countries, including brands like McDonald's and JYSK, Solink delivers clarity when it counts. Solink is looking for a Senior Manager, Content to build the narrative and content engine that establishes Solink as the leader of our category — and to arm our Sales and Marketing teams with the content assets that drive demand. You'll own our category point of view, our educational thought-leadership content, and our speaker & influencer program, turning Solink's expertise into content the market seeks out. This is a player-coach role for someone who can set a brand narrative, build a content program around it, and lead a team (plus a network of freelancers/agencies) to ship on a consistent cadence. What You'll Be Doing Category & Brand Narrative
- Define and maintain Solink's category narrative and brand point of view, in partnership with Product Marketing and executive stakeholders.
- Commission or produce original research and data-driven thought leadership (e.g., industry benchmark reports, trend studies) that positions Solink as the category authority. Content Strategy & Editorial Calendar
- Build and manage an editorial calendar covering owned channels (blog, LinkedIn,



newsletter),, and owned executive channels (speaking, podcasts).
- Set the quality bar and editorial standards across the content program. Speaker & Influencer Program
- Run the trade-focused speaker and influencer program end-to-end: prospecting and vetting speakers/influencers, securing speaking slots and partnerships, briefing spokespeople, and measuring reach and pipeline impact.
- Manage Solink executives, customers, and external partners/analysts as speakers, panelists, and content collaborators at relevant trade events. Sales & Marketing Enablement
- Partner with Sales and Demand Gen to turn thought-leadership content into enablement assets — battlecards, social proof points, webinar content, and campaign copy.
- Convert content into usable assets (talk tracks, one-pagers, social content, sales decks) that reps and campaigns can deploy directly. Team & Vendor Management
- Manage a content team and/or a network of freelance writers, designers, and agencies.
- Manage budget for content production, speaker fees/sponsorships, and influencer partnerships. Measurement & Reporting
- Own content performance measurement (engagement, share of voice, pipeline influence) and report against goals to marketing leadership. A Little Bit About You
- 7+ years in content marketing, brand marketing, or content strategy roles, including B2B SaaS or a comparable technical category.




- 2+ years of direct people management or managing a mixed team of employees, freelancers, and agencies.
- Demonstrated ownership of a brand or category narrative, and experience turning it into a sustained content program (not a single campaign).
- Experience building or running a speaker, analyst, or influencer program (conferences, paid podcasts, partner co-marketing).
- Robust editorial judgment and hands-on writing/editing ability; comfortable both setting strategy and producing content directly when needed.
- Track record partnering closely with Sales and/or Demand Gen to convert content into pipeline-supporting assets. Role Expectations This is an M3 level role — Solink's Senior Manager archetype. At Solink, individuals at this level are key leaders within their department: they effectively manage their team, provide strategic guidance on organizational initiatives and priorities, set direction independently, and execute at a high level. In this role, you'll be expected to:
- Lead large-scale projects and initiatives that have an impact on the organization, while keeping Solink's strategy and goals top of mind.
- Operate with very little supervision and a high level of autonomy.
- Lend a strong voice in developing the strategic goals of Marketing and the broader organization.
- Drive, manage, and make decisions on overall content and brand prioritization and execution within the agreed strategy.
- Develop and mentor your team members (and manage freelancers/agencies) to achieve team and career goals.
- Manage the work of leads and/or senior contributors across multiple stakeholders — Sales, Demand Gen, Product Marketing, and executive spokespeople.
- Identify goals and scope the team's work, and ho

📌 Senior Manager, Content (Canada)
🏢 Solink
📍 Canada