Drive strategic marketing initiatives as a Senior Advisor in Product Marketing at iA. Your expertise will enhance the growth of group insurance and savings solutions through innovative strategies and solutions. As a Senior Advisor at iA, your role focuses on developing and executing targeted go-to-market strategies for insurance and savings products. You will analyze market trends and enhance customer journeys to drive product growth. This position requires a strategic mindset, strong analytical skills, and a commitment to excellent client experiences.

Key Responsibilities
• Develop integrated go-to-market strategies across various channels
• Analyze market trends to inform product development
• Define value propositions and key messaging




• Lead strategic project planning and execution
• Optimize digital product presence for user engagement

Requirements:
• 8+ years in strategic or product marketing
• Bachelor's degree in Marketing; Master’s preferred
• Knowledge of financial and insurance products
• Strong project management and organizational skills
• Proficient in Microsoft Office Suite Contribute your marketing expertise to shape the future at iA through cutting-edge product strategies.

📌 Product Marketing Senior Advisor Role (Toronto)
🏢 iA Financial Group
📍 Toronto