DESCRIPTION RESPONSIBILITIES Core Leadership Priorities
- Portfolio Management: Oversee the day-to-day health, performance, and delivery of a portfolio of proprietary B2B conferences, trade shows, and experiential activations across foundational B2B and B2C accounts.
- Strategic Growth: Drive account growth, retainer and staffing models, operational performance, and financial efficiency in alignment with client objectives and agency targets.
- Cross-Functional Leadership: Partner closely with Creative, Strategy, Integrated Production, Operations, Finance, Analytics, and Project Management leaders to ensure ideas scale effectively into live, digital, or hybrid environments.
- Team Leadership: Build, mentor, and manage high-performing account teams, creating clarity around roles, priorities, standards, and accountability.
- Hands-On Leadership: Lead at the right altitude while staying connected to delivery. Manage up and down, remove barriers, support the team during critical moments, and model a team-first approach where no task is beneath the role. This is a highly hands-on role that requires the flexibility to operate strategically while stepping into day-to-day delivery when business needs require it.

What You'll Do
Portfolio & Client Leadership
- Own the overall health, direction, and performance of an assigned portfolio, balancing client partnership, team capacity, delivery quality, financial outcomes, and growth.
- Serve as a senior, trusted advisor to client leaders by understanding their business objectives, marketing priorities, organizational dynamics, and measures of success.
- Set the account vision and translate it into transparent annual and program-level priorities for clients and internal teams.
- Lead senior-level client conversations, business reviews, workshops, presentations,



and escalations with confidence, clarity, and sound judgment.
- Build durable relationships across client organizations, anticipate needs, navigate complex stakeholder environments, and protect long-term partnership health.
- Provide oversight across multiple workstreams while ensuring clear ownership, decision-making, communication, and accountability at the day-to-day level. Strategic Growth & Business Leadership
- Develop and lead account growth strategies that expand relationships, services, and revenue while delivering meaningful value for clients.
- Shape retainer, staffing, and operating models that support client needs, team sustainability, and agency financial targets.
- Connect experiential recommendations to broader client business and marketing objectives across B2B and B2C audiences.
- Identify emerging opportunities, whitespace, and innovation informed by client needs, audience behavior, industry trends, and marketplace insights.
- Contribute senior account leadership to new business efforts, agency capabilities, proposals, pricing strategies, and pitch development. Integrated Program & Delivery Oversight
- Provide senior oversight across the full experiential lifecycle, from strategy and concept development through planning, production, execution, measurement, and optimization.
- Ensure strategic and creative ideas can scale into operationally sound live, digital,



or hybrid experiences without losing the integrity of the vision.
- Partner with Project Management and functional leads to establish scopes, workbacks, governance, staffing plans, decision rights, and operational roadmaps.
- Anticipate portfolio and program risks, resolve complex issues, and lead escalations before they affect quality, profitability, timelines, or client confidence.
- Establish consistent standards across programs for communication, documentation, quality control, reporting, and post-event learning.
- Be prepared to step into critical workstreams, client conversations, onsite delivery, and problem-solving whenever the business requires it. While this is a Director role, the expectation is that all team members remain connected to the work and support successful delivery before, during, and after execution. Financial & Commercial Management
- Own portfolio-level financial performance, including revenue visibility, forecasting, staffing and utilization considerations, budget oversight, reconciliations, and profitability.
- Provide senior review and approval of estimates, scopes of work, retainers, change orders, commercial assumptions, and client proposals.
- Monitor financial performance and delivery efficiency, taking corrective action when scope, staffing, timing, or cost creates risk.
- Partner with Finance, Production, and Operations leaders to improve forecasting accuracy, protect margin, and create commercially sustainable ways of working.
- Balance strong client stewardship with disciplined scope and change management, ensuring teams protect both the relationship and the business. Team Leadership & Culture
- Lead, coach, and develop account talent across levels, with clear expectations, re

📌 Account Director (Vancouver)
🏢 Acosta
📍 Vancouver