Job Location

TORONTO GO

Job Description

This role will be responsible for the day-to-day preparation, execution and monitoring of digital media campaigns. The individual will set the direction for their respective brand’s media strategies and plans, focusing on key business objectives and strategies to drive the same. This role will include managing numerous campaigns and working with the media planning, creative, brand and analytics teams to execute project timelines. Facilitate the gathering of assets, trafficking, creating ad serving tags, develop and distribute reports. This role requires a deep understanding of the digital media landscape, strong analytical capabilities, and the ability to drive brand growth and consumer engagement through innovative and effective digital strategies across diverse brand needs.

Key Responsibilities

- Contribute and lead short to mid-term strategic media planning
- Oversee the end-to-end execution of digital campaigns, ensuring all campaigns are delivered on time, within budget, and to the highest quality standards
- Manage campaign setup, trafficking, tracking, and tagging across multiple platforms and technologies (e.g., ad servers, DMPs, DSPs, social platforms)
- Work with media planners, and brand teams at the onset of a campaign to identify and implement all creative and technical requirements, stay informed of campaign KPIs, measurement necessities, serving requirements and flighting details
- Collaborate with internal and external teams to define campaign KPIs, strategies, and audience targeting across numerous initiatives
- Provide consultative support from a technical & operational perspective to the brand & media teams and act as a resource and trainer of this expertise
- QA,



troubleshoot and resolve technical issues on ad campaigns (including trafficking of Display, Video, CTV, OTT, Social and retail search)
- Work closely with media vendors and internal teams to resolve reporting and/or billing discrepancies
- Monitor, analyze, and optimize campaign performance, leveraging data to identify trends, opportunities, and areas for improvement
- Create, format, QA and distribute reporting from various platforms to key stakeholders
- Provide recommendations on technical and/or complex media challenges that have both short-term and long-term effects on the business
- Contribute to transformative media improvements by actively evaluating and proposing innovative solutions

Ideal Candidate

Media Expertise: 3+ years of media execution experience - advanced understanding of programmatic and social channels with in-depth understanding of digital media. Recognized as a technical expert within this functional area. Must understand digital media planning and buying process, ad serving capabilities, tasks involved in campaign implementation and execution Experience with Third Party Ad Servers and technology solutions - Google Campaign Manager (DoubleClick DCM), Innovid, DoubleVerify, Nielsen, ComScore, etc. Comfortable with technology stack, including tag creation and QA. Working understanding of the typical processes and tools utilized for buying/investment for OLV,



DOOH and Search Strong analytics background: Able to triangulate between data, brand goals and opportunities Manage multiple stakeholders and multiple priorities, balancing short and long term needs and implications. Ability to empower multifunctional team members through coaching.

Job Qualifications

Bachelor’s degree 3+ years strategic media experience preferably with multichannel national advertising client --- Qualifications Un baccalauréat. Plus de 3 ans d’expérience stratégique en médias, de préférence auprès d’un client publicitaire national multicanal.

Job Schedule

Full time

Job Number

R000159901

Job Segmentation

Experienced Professionals

Starting Pay / Salary Range

P&G; was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship. The insight, innovation and passion of talented teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports positive causes and protects the environment. This is a place where you can be proud to work and do something that matters.

French Description

Ce poste consistera à assurer la préparation, l'exécution et le suivi au jour le jour des campagnes médias numériques. La personne titulaire définira l'orientation des stratégies et des plans médias de sa marque respective, en se concentrant sur les objectifs et les stratégies d'affaires clés pou

📌 Digital Campaign Manager (Toronto)
🏢 Procter & Gamble
📍 Toronto