Empower Wellness. Drive Success. Lead the Way.

At Healthy Planet, our Brand & Sales Leader champions both our customer experience and retail strategy—bridging the gap between product knowledge, team development, and operational execution. As a key leader on the sales floor, you’ll drive brand performance, lead and inspire team members, and ensure that every customer interaction reflects our mission of empowering healthier lifestyles.

As Brand & Sales Leader, you directly manage and mentor the Wellness Nutrition Coach, Sport & Fitness Advisor, Health & Beauty Advisor, and Health & Wellness Ambassador teams—empowering them to deliver exceptional customer experiences and exceed sales targets. You will also collaborate closely with other department heads to foster a seamless and inspiring store environment.

This is more than a front-line sales role—you are a coach, a mentor, and a brand strategist on the ground. You will support store leadership in shaping team performance, delivering educational excellence, and growing our customer base through authentic, informed, and purpose-driven interactions.

Disclaimer: The typical hiring range for this position is $22 to $22.50. Final compensation will be determined based on the selected candidate’s experience, skill set, internal equity, and organizational needs. This posting is for an existing vacancy.

Key Responsibilities

Sales Strategy & Brand Performance

- Lead daily and weekly sales initiatives to meet and exceed targets through team motivation, tracking, and coaching
- Champion brand storytelling, translating national brand messages into meaningful in-store experiences
- Drive execution of promotions, loyalty campaigns,



and sales tactics, ensuring alignment with store and company goals
- Collaborate with Store Manager and department leads to analyze sales reports and identify actionable improvements
- Monitor team KPIs such as sales growth, customer satisfaction, and training completion
- Directly manage and mentor Wellness Nutrition Coach, Sport & Fitness Advisor, Health & Beauty Advisor, and Health & Wellness Ambassador teams
- Deliver regular coaching in selling techniques, customer engagement, and brand knowledge
- Lead small-group training and onboarding sessions, ensuring team members are confident and well-equipped
- Promote a culture of accountability, collaboration, and wellness-driven service

Customer Experience & Engagement

- Serve as a customer experience role model—delivering exceptional service, guidance, and product education
- Build relationships with regular customers and use feedback to enhance service delivery
- Guide team members in creating personalized wellness journeys for customers
- Ensure that customer interactions at every touchpoint reflect Healthy Planet’s values and mission

Visual Merchandising & Store Presentation

- Oversee merchandising standards in key sales-driving areas of the store, including endcaps, wellness sections, and seasonal features




- Partner with Store Management and Marketing to implement engaging displays that inspire purchase
- Ensure signage, pricing, and visual presentation align with current campaigns and product launches

Operations & Collaboration

- Participate in planning and execution of in-store demos, wellness events, and brand activations
- Support daily operations including opening/closing procedures, POS troubleshooting, and stock replenishment
- Collaborate cross-functionally with other department leaders (Produce, Front End, etc.) to foster a cohesive store experience
- Attend weekly leadership meetings and contribute to store strategy, reporting, and performance improvement

Training & Compliance

- Completion of assigned training modules
- Ongoing participation in workshops and brand education sessions to stay current on wellness trends and company initiatives
- Demonstrated commitment to attendance, punctuality, team collaboration, and reliability

Other Duties

- Perform additional tasks and responsibilities as assigned.

Qualifications

- 3–5 years of experience in retail, sales, or customer-facing leadership roles
- Proven success in meeting or exceeding retail sales goals
- Previous experience training or mentoring team members
- Deep understanding of customer behavior, sales strategies, and brand merchandising
- Robust communication, coaching, and conflict-resolution skills
- Passion for wellness and the ability to educate customers authentically and enthusiastically
- Organized, proactive, and capable of managing multiple responsibilities in a fast-paced setting
- Proficie

📌 Brand & Sales Leader (Team Lead) (Canada)
🏢 Healthy Planet
📍 Canada