Groupe Marcelle is currently looking for a Brand Manager, Annabelle - Go-to-Market and Trade Marketing for a temporary, full-time role (12-month contract).

Reporting to the Senior Brand Manager, Annabelle, you will be responsible for developing trade marketing programs, including promotional strategy, in-store commercial support materials, displays, visuals, and product launch execution for the brand. You will also be responsible for managing various relationships with internal and external partners.

A CAREER SIGNED GROUPE MARCELLE

At Groupe Marcelle, we dare to grow together and fully invest ourselves to build a future worthy of our Canadian pride.

Work Location

- 400 Sainte-Croix Avenue, Saint-Laurent Montreal (Quebec)
- Hybrid work mode – three (3) days per week in the office

Why choose Groupe Marcelle?

- A growing Canadian company
- A stimulating environment where boldness, empowerment, and partnership are encouraged
- A human and committed team made up of passionate people moving forward together

Benefits matching your talent

- Competitive base salary
- Flexible hours promoting work-life balance, including the possibility of leaving earlier on Fridays
- Medical and dental insurance
- Health and wellness spending account
- Retirement plan and Tax-Free Savings Account (TFSA)
- Telemedicine services
- Employee Assistance Program
- Performance bonuses
- Paid holidays during the Christmas season
- Paid time off for your birthday
- Employee discounts on all Groupe Marcelle products, including exclusive previews of new launches
- Free access to our in office gym at headquarters

Exclusive headquarters benefits





- Large free outdoor parking lot (paid indoor parking option available)
- Easily accessible by foot from Du Collège metro station

YOUR RESPONSIBILITIES WILL BE

- Work with cross-functional teams on promotional products, considering market trends and consumer needs while supporting the portfolio and maintaining profitability
- Develop a strong promotional plan that will enable the brand to generate incremental profit
- Lead the end-to-end go-to-market strategy, from analysis and briefing to product development and post-mortem review
- Determine the optimal product mix and products to develop in support of brand and banner objectives
- In collaboration with cross-functional teams, develop best-in-class 360 plans to support promotional and launch executions, including displays and point-of-sale materials
- Develop strategies and recommendations tailored to each retailer
- Create brand-relevant promotional campaigns that help strengthen the core business and drive the sell-through of limited-edition items
- Manage program budgets and P&L;
- Work on seasonal POS updates based on launches, including fixtures, hot spots, POS artwork, and related materials
- Create training materials for the sales team
- Create and present trade programs, launch plans, and promotional plans to internal teams and, occasionally,



to retailers
- Closely monitor the competition, analyze the market, and track trends to identify opportunities and ensure the brand’s continued growth
- Develop post-campaign analyses to measure promotional effectiveness and identify opportunities for continuous improvement
- Work with the sales team to organize in-store events, COOP trade shows, and other related initiatives
- Work closely with the sales, purchasing, logistics, marketing, merchandising, and finance teams to develop and execute go-to-market and trade plans on time and within the prescribed budget.

WE WOULD LIKE TO MEET YOU IF YOU HAVE

- A bachelor’s degree in communications and/or marketing, or any other related field
- 3 to 5 years of experience in go-to-market and trade marketing, ideally in cosmetics or another related consumer goods industry
- Knowledge of the Canadian cosmetics market, pharmacy retailers, and key global trends (an asset)
- Experience analyzing market data, such as Nielsen, and using sales analysis tools
- Strong analytical skills and the ability to synthesize data to develop clear and effective promotional strategies and go-to-market plans
- The ability to interpret financial data, including P&L;, pricing analysis, and related metrics
- Proficiency with the Microsoft Office suite.

AND IF YOU ARE

- Detail-oriented, thorough, and meticulous
- Organized, autonomous, and proactive
- Able to manage multiple priorities and tight deadlines effectively.

The task and responsibilities listed above are summaries and indicatives.

As part of our commitment

📌 Brand Manager, Annabelle (Montreal)
🏢 Groupe Marcelle
📍 Montreal