PR & Communications Manager

Are you a sharp PR practitioner with a nose for a great B2B story and a track record of landing coverage that actually matters? Do you thrive in a fast-paced agency environment where the best idea wins and real results are the metrics that count? Then you may be the PR & Communications Manager we've been looking for.

Directive is the leading marketing agency for B2B. We’re the go-to partner for enterprise brands tackling complex marketing challenges. Our Communications division is growing, and we're looking for a strong PR practitioner to do exceptional client work and grow with us.

The Role

The PR & Communications Manager is a hands‑on executor and emerging strategist who brings deep PR expertise to a portfolio of B2B client accounts. You'll lead day‑to‑day PR delivery — earned media, media relations, press releases, executive positioning, and thought leadership — while supporting our unique influencer and organic social programs. You'll work closely with the Head of PR & Communications and play a key role in raising the quality bar across the practice.

Key Responsibilities

- Develop, refine, and present strategic communications plans aligned with business objectives

- Execute integrated PR strategies for B2B clients across earned and owned channels, from media outreach and press releases to bylines, analyst briefings, and award submissions

- Build and maintain strong media relationships across trade, business, and tech press relevant to our clients’ ICPs

- Craft compelling narratives and pitches that earn meaningful coverage in the publications that matter to B2B buyers





- Support executive positioning programs including media training, thought leadership content, podcast placements, speaking opportunities, and bylined articles

- Assist in influencer and practitioner briefing programs, including analyst relations and ICP-aligned creator partnerships

- Contribute to organic social strategy and content as an extension of integrated communications programs, where relevant

- Utilize media and social monitoring tools to track trends, identify emerging issues, and uncover opportunities.

- Track, measure, and report on program performance against defined KPIs, tying PR activity to real business outcomes like share of voice and pipeline influence

- Collaborate cross-functionally with other Directive service lines to ensure communications programs connect to broader client strategy

- Contribute to new business proposals and client presentations as a subject matter expert

What You Offer / Qualifications

- 4–7 years of experience in PR and communications

- Strong written and verbal communication skills with a flair for creativity

- Agency experience required; B2B or B2B tech experience strongly preferred

- Demonstrated track record of earning meaningful media coverage





- Strong media relationships and the ability to build recent ones quickly

- Hands‑on experience with executive thought leadership programs: bylines, podcasts, speaking, contributed content

- Ability to translate complex B2B narratives into sharp, compelling pitches and stories

- On the pulse of industry news and trends across media and social media

- Comfort using AI tools to sharpen research, targeting, and workflows

- Willingness to travel to visit clients on an as‑needed basis

- Continuously strengthen PR expertise through proactive independent learning

- Bachelor's degree in public relations or communications preferred

What Success Looks Like

- You embody our core values in every client and team interaction

- You act quickly on media opportunities and breaking news opportunities

- You consistently earn quality coverage and build media relationships that compound over time

- Your clients renew because they trust you and see real results from communications investment

- You contribute ideas and executional lift that make the whole practice better

- You hit and exceed client goal attainment metrics and contribute to healthy client satisfaction scores

What We Offer:

- Compensation for this role includes a competitive base salary

- Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

- Including a 100% employer‑paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)

- Benefits to Support the Whole Person:

- Mental - Access to certified therapists through <

📌 PR & Communications Manager (Remote Canada) Directive Toronto, Canada +4 more Workplace 7 hours ago (Montreal)
🏢 Content Creators
📍 Montreal