Windmill Microlending empowers skilled immigrants and refugees to build careers in Canada while reducing poverty and labour shortages. We do this by offering affordable loans along with client success coaching, financial literacy training, and mentorship for newcomers who lack access to mainstream credit.

Since 2005, Windmill has provided over 15,000 loans to clients in healthcare, IT, financial services, law, engineering, and many other fields to triple their incomes as a result of returning to their trained fields. Windmill is a registered Canadian charity supported by donations and community bonds from the private sector and grants from the public sector.

At Windmill, you can make a meaningful impact on the lives of thousands of newcomers. Join a diverse, dynamic team at a leading Canadian not-for-profit where empowering our clients starts with creating an enjoyable workplace for our staff. Our commitment to a fulfilling setting is evident in our 85+% average employee engagement scores on our annual survey.

The role

The Bilingual Web & Digital Growth Specialist plays a key role in managing and optimizing Windmill’s website (English and French) while driving growth in our French-language marketing and conversions. We’re looking for an experienced marketer who brings both creativity and curiosity to understanding what resonates with Francophone and Quebec audiences.

As a self-starter, you take initiative and think beyond execution, connecting data and insights to identify what will drive the biggest impact. In this role, your work goes beyond metrics, you’ll help grow Windmill’s presence and reach in Quebec while empowering more skilled immigrants and refugees to restart their careers.

Key responsibilities





Website management and optimization (50%)

- Manage and continuously improve Windmill’s bilingual (EN/FR) website, including site structure, landing pages and content
- Design and build pages, structures, elements and flows in Webflow (no-code platform)
- Contribute to the website roadmap and identify opportunities to improve performance and growth
- Monitor and maintain site health, performance, uptime and security in collaboration with external vendors
- Optimize Core Web Vitals, page speed and overall user experience
- Manage integrations between Webflow, Freshsales and other systems
- Coordinate with internal teams and external partners on website projects and requests
- Ensure compliance with accessibility, privacy, security and regulatory standards

Advertising and creative support (25%)

- Develop and optimize landing pages for paid and organic campaigns
- Align landing page experience with campaign messaging to deliver high quality scores and page performance
- Execute SEO strategy and develop French-language SEO content to increase visibility and traffic
- Support creation of digital assets (e.g., images, ads, videos) using Canva and Adobe Creative Cloud
- Provide translation and develop French-language content across website and creatives

Conversion & growth optimization (25%)





- Build dashboards to track and report on website performance, conversion metrics and lead quality
- Analyze user behaviour (funnels, drop-offs, heatmaps) to identify conversion opportunities
- Plan, execute and evaluate A/B tests to improve engagement and lead generation
- Conduct regular audits using tools like Google PageSpeed Insights and Ahrefs
- Ensure accurate lead capture, tracking, routing and webform functionality across platforms
- Maintain analytics and tracking infrastructure (e.g., Google Analytics, tag managers) with external partners
- Collaborate with other teams to optimize the end-to-end French digital client journey

Experience and qualifications

- 4 to 7 years of experience in marketing and website management
- Experience developing and executing marketing tactics, with the ability to identify opportunities and gaps
- Hands-on experience with Webflow (preferred) or similar CMS platforms and CRM integrations (e.g., Freshsales or equivalent)
- Efficient with SEO, CRO, web analytics and A/B testing methodologies
- Experience using design tools such as Canva, Adobe Creative Cloud or similar
- Bilingual in English and French (written and professional working proficiency required)
- Experience in fintech, lending or other regulated industries is an asset

Core competencies

- Ability to manage marketing projects and campaigns across both traditional and digital channels
- Strong ownership and accountability; proactive and solutions-oriented
- Data-driven mindset with a focus on measurable growth and conversion
- Excellent writing and grammar skills in French and English
- High attention to detail

📌 Bilingual Web and Digital Growth Specialist (Montreal)
🏢 Windmill Microlending
📍 Montreal