Location: Montreal, On-site

Summary:

Valnet is hiring a Senior Performance Marketing Manager to directly manage and scale paid acquisition for one or more assigned products within our digital portfolio. This is a hands on role with day to day ownership of campaign execution, optimization, and scaling, with direct accountability for growth, efficiency, and unit economics.

The role is best suited for a performance marketer who operates close to the numbers, understands platform mechanics at a granular level, and is comfortable owning outcomes across spend, revenue, and growth.

Responsibilities:

- Own paid acquisition strategy and execution across paid search.
- Directly manage and optimize campaigns across Google Ads and Microsoft Ads, with exposure to Meta or other platforms as needed.
- Own relationships and performance management for lead generation partners and marketplaces Valnet works with.
- Manage budgets, forecasts, and performance targets tied to product level unit economics.
- Monitor performance at campaign and product level, identifying inefficiencies and scaling opportunities.




- Design and execute structured experiments across funnels, landing pages, ad copy, and bidding strategies.
- Collaborate with content and SEO teams to plan and prioritize content aligned with product strategy and performance insights.
- Work closely with developers to scope and ship acquisition related features such as forms, landing pages, and tracking implementations.

Requirements:

- 3 to 8 years of hands-on experience in performance or growth marketing with direct ownership of paid media.
- Strong experience managing paid search at scale, including Google Ads and Microsoft Ads.
- Proven track record managing meaningful budgets with accountability for ROI and efficiency.
- Robust analytical capability with fluency in GA4, Looker Studio or similar BI tools, and spreadsheets.
- Solid understanding of conversion tracking, attribution models, and data quality tradeoffs.
- Experience running CRO initiatives an

📌 Senior Performance Marketing Lead: Paid Search (Montreal)
🏢 Valnet
📍 Montreal