(Une version française suivra) As a Business Intelligence Analyst, you will report to the VP of Sales & Marketing, with a dotted line to the Sales Operations Director and Marketing Director, and be responsible for conducting detailed analyses of sales and marketing data to extract insights that inform Sekure's business development and drive growth: performance management and reporting, forecasting, attribution, and the building of analytical tools to optimize strategy and performance across the full funnel.

(Une version française suivra) As a Business Intelligence Analyst, you will report to the VP of Sales & Marketing, with a dotted line to the Sales Operations Director and Marketing Director, and be responsible for conducting detailed analyses of sales and marketing data to extract insights that inform Sekure's business development and drive growth: performance management and reporting, forecasting, attribution, and the building of analytical tools to optimize strategy and performance across the full funnel.

What a Typical Day Looks Like

- You will collaborate with stakeholders across Sales, Marketing, and Revenue Intel & Tech to provide insights and build forecasting tools and predictive models used by leadership to allocate resources effectively.
- You will own the numbers on both sides of the funnel: lead source and channel performance, cost per lead and cost per acquisition, conversion by segment, speed to lead, AE productivity, and close rates.
- You will conduct ongoing data modelling and analysis with a critical eye and follow the data wherever it leads, proactively identifying opportunities to improve business performance, operations, and productivity.
- You will build experimentation into how we work.



Design and analyze A/B and multivariate tests across campaigns, sales messaging, and outreach sequences, and help teams structure their own tests to avoid decisions on gut feel.
- You will build and maintain dashboards in Power BI and Dynamics 365, working from the data models maintained by our Revenue Intel & Tech team rather than building parallel pipelines.
- You will work closely with leadership and subject matter experts to translate your findings into rich, audience-appropriate interactive visualizations, recommend actionable business initiatives, and provide automated reports that let them track KPIs assigned to those action items.
- You will partner with Marketing and Revenue Intel & Tech to maintain shared definitions for lead sources, lifecycle stages, and attribution rules, so that everyone in the business is working from the same numbers.

This Role Is For You If

- You have 2+ years of sales and/or marketing data analytics experience and a demonstrated track record that underscores your analytical and problem solving abilities including: dashboard and report building, data and attribution modelling, predictive analysis, and funnel metrics.
- You build with AI, not just alongside it. You have hands-on experience with tools like Claude Code, Cortex Code, or Codex, whether at work or on your own time, and you reach for them to prototype, automate, and move faster.




- You are comfortable serving two stakeholders. You can prioritize competing requests, push back when something isn't worth the effort, and work without a senior analyst above you.
- You are a solid communicator and presenter. You understand that not everyone is as excited about analytics as they should be, and are able to interpret your findings, distill, and present the correct information to the right audience from the executive level down.

Required Experience

- SQL and MS Excel
- Power BI (Tableau or similar asset)
- CRM platforms, ideally Microsoft Dynamics 365 Customer Insights, Journeys
- Digital analytics and tagging: GA4 and Google Tag Manager
- Multi-touch attribution and lead source analysis
- Experimentation and A/B testing: test design, sample sizing, statistical significance, and reading results
- Paid media platform data: Google Ads, Meta, display and programmatic
- Written and spoken proficiency in English
- Contact or call centre platform experience is an asset
- Bonus points if you include a portfolio, dashboard, or side project built with AI tooling. We care more about what you've made than where you made it.
- Version française

À titre d’analyste en intelligence d’affaires, vous relèverez de la vice-présidence, Ventes et Marketing, avec un lien fonctionnel avec la direction des opérations de ventes et la direction du marketing. Vous serez responsable d’effectuer des analyses détaillées des données de ventes et de marketing afin d’en tirer des constats qui orientent le développement des affaires de Sekure et stimulent la croissance : gestion de la performance et production de rapports,

📌 Business Intelligence Analyst (Montreal)
🏢 Sekure Payment Experts
📍 Montreal