DESCRIPTION RESPONSIBILITIES Core Leadership Priorities

Portfolio Management: Oversee the day-to-day health, performance, and delivery of a portfolio of proprietary B2B conferences, trade shows, and experiential activations across foundational B2B and B2C accounts.

Strategic Growth: Drive account growth, retainer and staffing models, operational performance, and financial efficiency in alignment with client objectives and agency targets.

Cross-Functional Leadership: Partner closely with Creative, Strategy, Integrated Production, Operations, Finance, Analytics, and Project Management leaders to ensure ideas scale effectively into live, digital, or hybrid environments.

Team Leadership: Build, mentor, and manage high-performing account teams, creating clarity around roles, priorities, standards, and accountability.

Hands-On Leadership: Lead at the right altitude while staying connected to delivery. Manage up and down, remove barriers, support the team during critical moments, and model a team-first approach where no task is beneath the role. This is a highly hands-on role that requires the flexibility to operate strategically while stepping into day-to-day delivery when business needs require it.

What You'll Do Portfolio & Client Leadership

Own the overall health, direction, and performance of an assigned portfolio, balancing client partnership, team capacity, delivery quality, financial outcomes, and growth.

Serve as a senior, trusted advisor to client leaders by understanding their business objectives, marketing priorities, organizational dynamics, and measures of success.

Set the account vision and translate it into transparent annual and program-level priorities for clients and internal teams.





Lead senior-level client conversations, business reviews, workshops, presentations, and escalations with confidence, clarity, and sound judgment.

Build durable relationships across client organizations, anticipate needs, navigate complex stakeholder environments, and protect long-term partnership health.

Provide oversight across multiple workstreams while ensuring clear ownership, decision-making, communication, and accountability at the day-to-day level.

Strategic Growth & Business Leadership

Develop and lead account growth strategies that expand relationships, services, and revenue while delivering meaningful value for clients.

Shape retainer, staffing, and operating models that support client needs, team sustainability, and agency financial targets.

Connect experiential recommendations to broader client business and marketing objectives across B2B and B2C audiences.

Identify emerging opportunities, whitespace, and innovation informed by client needs, audience behavior, industry trends, and marketplace insights.

Contribute senior account leadership to new business efforts, agency capabilities, proposals, pricing strategies, and pitch development.

Integrated Program & Delivery Oversight

Provide senior oversight across the full experiential lifecycle, from strategy and concept development through planning, production, execution, measurement,



and optimization.

Ensure strategic and creative ideas can scale into operationally sound live, digital, or hybrid experiences without losing the integrity of the vision.

Partner with Project Management and functional leads to establish scopes, workbacks, governance, staffing plans, decision rights, and operational roadmaps.

Anticipate portfolio and program risks, resolve complex issues, and lead escalations before they affect quality, profitability, timelines, or client confidence.

Establish consistent standards across programs for communication, documentation, quality control, reporting, and post-event learning.

Be prepared to step into critical workstreams, client conversations, onsite delivery, and problem-solving whenever the business requires it. While this is a Director role, the expectation is that all team members remain connected to the work and support successful delivery before, during, and after execution.

Financial & Commercial Management

Own portfolio-level financial performance, including revenue visibility, forecasting, staffing and utilization considerations, budget oversight, reconciliations, and profitability.

Provide senior review and approval of estimates, scopes of work, retainers, change orders, commercial assumptions, and client proposals.

Monitor financial performance and delivery efficiency, taking corrective action when scope, staffing, timing, or cost creates risk.

Partner with Finance, Production, and Operations leaders to improve forecasting accuracy, protect margin, and create commercially sustainable ways of working.

Balance strong client stewardship with disciplined scope and cha

📌 Account Director (Winnipeg)
🏢 Acosta
📍 Winnipeg