In 1889 the Clover Leaf brand was first introduced to Canadians when the company began operating the first commercial salmon cannery on the Fraser River near Vancouver, British Columbia.

Over the last 137 years Clover Leaf has grown to offer a variety of seafood products including canned tuna, salmon, sardines, oysters, mussels, clams, and shrimp. Clover Leaf is consistently voted by Canadians as the #1 most trusted brand for canned seafood. Today, canned seafood is bought by 75% of Canadians. Clover Leaf is the #1 brand in the category, with over 40% share of the market and 90% brand awareness. Clover Leaf Seafoods markets under the Clover Leaf and Brunswick brands. Brunswick is the #1 brand of canned sardines in Canada. Our International division, Bumble Bee Seafoods International, exports to over 40 countries around the world, and Brunswick is the #1 brand of Sardines in the Caribbean region.

Clover Leaf Seafoods, along with our U.S. affiliate, Bumble Bee Foods, forms one of North America’s largest branded seafood companies. In 2020, Clover Leaf Seafoods, along with Bumble Bee Foods, was acquired by our long-time partner, FCF Company Ltd. FCF is a privately held company and one of the world’s largest marine trading companies, with over 50 years of experience in the supply of tuna and other seafood. With FCF as a strong strategic owner, Clover Leaf Seafoods is well-positioned for future growth.

Our Beliefs and Purpose Delicious, protein-rich, versatile, convenient, and affordable. We believe seafood is one of the greatest foods on the planet.

Our Purpose: Feeding people’s lives through the power of the ocean.

Our How: Trusted brands offering seafood products that are delicious, nutritious, and accessible.

As a company of seafood lovers,



we have made it our mission to discover new, innovative, and more sustainable ways to source foods from the ocean for our family of brands and help others discover seafood goodness. We offer the largest range of certified-sustainable seafood in the Canadian canned seafood category.

Our Company Values:

Focus Forward

– With passion and urgency, we create the future we desire.

Come Together

– Unified in purpose, exceptional in action.

Find a Way

– With relentless focus and decisive action, success is inevitable.

Act Right

– We operate with absolute integrity and own our part.

Show Care

– We care deeply about our collective success and the teams who make it possible.

Vice President of Sales (Canada) The Vice President of Sales (Canada) is accountable for profitable growth, customer strategy, and the performance of the Canadian sales organization. As a member of the executive team, this leader sets the national sales agenda, strengthens customer partnerships, and ensures the team owns its business end-to-end, from strategy, forecasting and investment decisions through execution and financial delivery. This role also leads the modernization of sales ways-of-working by simplifying processes, using data and technology to reduce administrative burden, developing AI-ready talent,



and mobilizing sustainable change across the organization. Reporting directly to the SVP & GM Canada – International, this role is a key member of the executive leadership team.

Lead the national sales organization of 15 people (5 direct reports) including account leads and sales operations and across all channels (retail, e-commerce, and foodservice) and provide strategic oversight of broker relationships.

Set and achieve sales, volume, revenue, and market share targets with the account team

Manage trade investment and profitability outcomes, with proactive management of opportunities and risks.

Build a high-accountability culture in which customer teams understand and manage the full commercial and operational performance of their businesses.

Act as a visible change leader who challenges established practices, removes barriers to selling and builds adoption of recent processes, tools, and capabilities.

What You Will Do Here: Develop and Execute the Canadian Sales Strategies:

Set and communicate a explicit multi-year sales strategy aligned with company growth, brand, customer, and profitability goals.

Partner with Revenue Management, Finance, Marketing, Supply Chain and Procurement to build the annual operating plan, including volume, net sales, market share, trade investment, and profit targets.

Translate strategy into customer-specific priorities, joint business plans, measurable commitments, and disciplined operating rhythms.

Anticipate risks and opportunities, decide corrective actions quickly and maintain a forward-looking view of the business.

Own End-to-End Commercial Performance:

Establish clear accountability for the complete customer bus

📌 Vice President of Sales (Winnipeg)
🏢 Clover Leaf Seafoods
📍 Winnipeg