ALPA Equipment Ltd. is a family-owned business that has proudly served the forestry, construction, and agricultural industries for 50 years. With our Head Office in Balmoral, NB, and branch locations throughout New Brunswick and Nova Scotia, we serve customers across the Atlantic Provinces and Eastern Quebec. As a dealership representing premium equipment brands, including Ponsse, Rotobec, Landrich, Terex Fuchs, JCB, and Hyundai, we are committed to providing quality equipment and dependable customer support.

Join ALPA Equipment Ltd. and be part of a company where people truly matter and are recognized as our greatest strength. We are a well-established and respected organization with a strong industry reputation. We offer a friendly, fast-paced work environment where no two days are the same. If you’re looking for stability, respect, and a workplace where your contributions are valued, ALPA Equipment Ltd. is the place to grow your career.

Position Summary

Reporting to the VP/General Manager, the Branch Manager is responsible for the overall leadership, financial performance, and day-to-day operations of the Truro branch. As the senior leader at the branch level, you will foster a culture of safety, accountability, teamwork, and continuous improvement.

You will lead the Sales function, supporting the sales team, building strong customer relationships, identifying business opportunities, and participating directly in equipment sales. You will also work closely with the After Sales Manager, who reports to you and oversees Parts and Service, to ensure effective operations and a consistent customer experience across the branch.

Working collaboratively with the company's General Managers for Sales, Parts, and Service,



as well as Head Office Administration, you will implement company objectives and initiatives while driving branch performance, customer satisfaction, and business growth.

The successful candidate will bring strong commercial and financial acumen, sound judgement, and a hands‑on leadership approach, contributing to the continued success of the Truro branch and ALPA Equipment Ltd.

Key Responsibilities

Branch Leadership & People Management

- Provide leadership, direction, and support to branch employees, fostering a positive, accountable, and team-oriented work environment.
- Lead the Sales function and support the After Sales Manager in overseeing Parts and Service, promoting collaboration and communication across all departments.
- Establish transparent performance expectations and support employee development through coaching, feedback, performance evaluations, and appropriate staffing.
- Participate in recruitment, onboarding, and employee development, addressing performance concerns and workplace issues in collaboration with the appropriate managers and Human Resources.

Business Leadership & Financial Performance

- Lead, coach, and support the branch sales team to achieve sales objectives aligned with corporate goals.
- Monitor sales performance, market trends, and territory opportunities to maximize revenue and strengthen market presence.




- Collaborate with senior leadership, including the General Manager – Sales and VP/General Manager, on sales strategies, pricing, inventory planning, and business development initiatives.
- Promote ALPA Equipment’s products, services, and capabilities while maintaining a strong brand footprint through customer engagement and industry networking.

Sales & Business Development

- Drive equipment sales by actively identifying, pursuing, and closing new business opportunities.
- Develop and maintain strong relationships with key customers, contractors, municipalities, and other industry stakeholders.
- Expand the branch's market presence by identifying growth opportunities across all business lines, including equipment sales, parts, and service.
- Monitor competitor activity alongside shifting market conditions and customer needs to capture new market opportunities.

Parts & Service Oversight

- Work closely with the After Sales Manager to support efficient, profitable, and customer-focused Parts and Service operations.
- Monitor departmental performance and support improvements in productivity, workflow, service delivery, turnaround times, and gross margins.
- Promote effective inventory management, parts availability, timely repairs and maintenance, and dependable aftermarket support.

Customer Experience & Branch Operations

- Promote a customer-first culture, ensuring consistent, responsive service and a high‑quality customer experience across all areas of the branch.
- Maintain strong customer relationships, address escalated concerns promptly, and work with employees and managers to resolve issues effective

📌 Branch Manager | Truro, NS (Upper Onslow)
🏢 A.L.P.A. Equipment
📍 Upper Onslow