Senior Performance Marketing Manager, Paid Acquisition (iGaming)

Location: in-office, full-time (Concord, ON)

About Blazeosoft

Blazesoft is a global gaming and digital entertainment company, and its marketing division delivers a full suite of performance marketing services to internal brands and external clients across the US, LATAM, and Europe

Position Summary

We are seeking a Senior Performance Marketing Manager to join our marketing division to own user acquisition performance across a portfolio of client accounts. The successful candidate will manage multi-million-dollar monthly media budgets, with Meta as the primary channel, and will be accountable for delivering against agreed ROAS, CPR, and first-time-deposit targets for each client.

This is a senior, hands-on position with direct budget authority, close collaboration with our in-house creative team, and regular exposure to client stakeholders and senior leadership.

Key Responsibilities

- Own user acquisition performance across an assigned portfolio of client accounts, measured against ROAS, CPR, and cost-per-FTD targets.

- Set performance targets with leadership and clients, monitor results, and implement corrective action where performance deviates from plan.

- Plan, launch, and optimize campaigns with Meta, TikTok, Snapchat, Google, and programmatic.

- Manage multi-million-dollar monthly spend, allocating budget across channels based on performance,



and balancing competing client priorities.

- Optimize continuously through bid strategy, audience segmentation, placement selection, and creative rotation.

- Maintain a structured A/B testing framework across audiences, creative, placements, and landing pages, applying learnings across the portfolio.

- Define creative testing priorities and brief the in-house art and motion teams, ensuring assets remain compliant with platform policy and market advertising standards.

- Own conversion tracking integrity across accounts, including Meta Conversions API, server-side tracking, and server-to-server postbacks.

- Build reporting that provides visibility from impression through to deposit, including cohort and lifetime value analysis, and present results and recommendations to clients on a regular cadence.

- Design and scale AI-enabled, automation-first workflows across campaign management, reporting, and creative production to improve performance, team productivity, and speed of insight.

- Monitor platform policy, privacy, and attribution changes, adapting strategy proactively, and evaluate recent growth opportunities across emerging channels.

Requirements

- Demonstrated depth in Meta Ads. Candidates must have personally managed and scaled Meta accounts at significant budget levels and be able to discuss

📌 Senior Performance Marketing Manager, Paid Acquisition (Vaughan)
🏢 BLAZESOFT
📍 Vaughan