We're known for exceptional instruction, a strong mind-to-muscle connection, and warm service that feels personal. Joining our team means helping create the kind of experience people look forward to all day. We care about how guests feel in the room, how we support each other, and how we show up every shift.

The Social & Content Manager is the storyteller-in-chief and day-to-day executor for both brands (Jaybird and Lagree West). This role leads social, content strategy, content creation, and narrative direction for Lagree West and Jaybird, with a heavy emphasis on building and protecting distinct brand voices, driving community connection, and producing content that earns attention before it asks for action. This is a creative leadership role and a hands‐on production role.

It requires strategic thinking, strong aesthetic instincts, and the ability to concept, create, and ship work at a high standard without losing quality or speed. Writing, directing, scheduling, engaging, reporting, this person owns it end to end. Creative direction comes from the Brand + Creative Director.

Performance direction comes from the Digital + Growth Director. Own the social media strategy for Lagree West and Jaybird across Instagram, TikTok, Meta, and LinkedIn Build and maintain a proactive content calendar planned at least two weeks in advance at all times Own content scheduling across all platforms, ensuring consistent and timely publishing Set channel-level goals, track performance, and adjust strategy based on what the data is telling you Content Creation + Direction Create and direct content across formats: short‐form video, photography, copy, graphics, and Reels Maintain and evolve the visual and tonal language of both brands through every piece of content produced Build a content library that is organised, accessible, and never running on empty Paid Ad Content + Digital Advertising Own paid ad creative strategy: concept, write, and produce social ad content for both brands Build content that works as an ad before it looks like one, storytelling‐first, performance‐minded Develop an organic‐to‐paid feedback loop:



use top‐performing organic content to inform paid creative decisions Manage ad creative refresh cadence in partnership with DGD, no ad runs stale Collaborate with DGD on A/B testing frameworks, creative hypotheses, and performance interpretation Proficiency in Meta and Google Ads: ability to lead creative testing frameworks and drive targeting optimisations Translate campaign briefs into compelling social and content narratives across both brands Ensure every campaign, launch, and initiative has a clear social and content story, not just an announcement Protect brand voice consistency across all content, in collaboration with BCD Lead content direction for key brand moments: studio openings, challenges, seasonal pushes, community events Bring the brandbook to life through content, storytelling is the operating lens, not a tactic Community Engagement + Social Inbox Own the social community voice for both brands: comments, DMs, and community‐building interactions Manage the social inbox across all platforms, ensuring timely, on‐brand responses that reflect each brand's voice Identify and activate advocates, UGC creators, and ambassadors in partnership with the Community + Partnerships team Build a social presence that people want to be part of, not just follow Monthly CRM Newsletters Plan and write monthly newsletters for both brands in collaboration with the Marketing Operations Lead Ensure newsletters feel community‐first and story‐driven, not purely promotional Tie newsletter content directly to active social and community campaigns for a consistent cross‐channel narrative Bring a social and community lens to email, connecting what is happening in the feed to what lands in the inbox Partner with Marketing Operations Leads on scheduling and deployment,



with you owning content and voice Reporting + Performance Track and report on social and content performance weekly and monthly Connect content performance to business outcomes in every report 3+ years in a social media, content strategy, or content marketing role; Robust content creation skills: comfortable directing shoots, writing on‐brand copy, editing short‐form video, and briefing designers Paid social content experience: knows what makes an ad earn attention before asking for it, and has the results to show for it Proficiency across Instagram, TikTok, Meta, Google Display/Youtube and LinkedIn Data fluency: can read performance, extract insight, and adjust strategy;

Experience with scheduling and social tools (Later, Sprout, Hootsuite, or equivalent) Strong written communication: concise, clear, and brand‐consistent across all channels Experience in fitness, wellness, lifestyle, or community‐driven brands is a strong asset Content + Storytelling Content consistently reflects a distinct, differentiated voice for each brand BCD confirms creative output aligns with brand direction with minimal revision required Content quality and consistency improve over time, not just output volume Social + Community Social inbox is managed consistently with timely, on‐brand responses Community sentiment is positive and UGC volume grows over time Paid + Performance Ad creative drives strong CTR and ROAS in partnership with DGD creative refresh cadence is proactive, not reactive Newsletters + CRM Monthly newsletters are delivered on time in collaboration with Marketing Operations Lead Newsletter content feels community‐first and story‐driven, not promotional Content calendar is always live and planned at least two weeks ahead without prompting Campaigns are reflected in social and content without being chased Performance reporting is delivered consistently and informs strategy, not just documents results Type: Full‐Time, 40 hours per week (Remote / Hybrid) Reports to: Digital & Growth Director / Brand & Creative Director We celebrate diversity and are committed to creating an inclusive environment for everyone on our team.

📌 Brand Content Design Coordinator (Vancouver)
🏢 Jaybird Studios
📍 Vancouver