Career Opportunity
Digital Marketing Specialist - Full Time, Permanent

The Grand Theatre is known for world-class theatre created and built in London, Ontario. As southwestern Ontario’s premiere producing theatre and one of the most beautiful theatre spaces in Canada, the company has deep ties to the community and to its artists, artisans, and technicians.

As a vibrant cultural hub and not-for-profit professional theatre, the Grand serves to gather, inspire, and entertain audiences in London and beyond. At our home in downtown London, we create productions on two stages: the Spriet Stage (839 seats) and the Auburn Developments Stage (144 seats). The Grand season of theatrical offerings runs from September to May, and we collaborate with companies and artists across the country through our co-productions that see London-made artistic and creative work travel to audiences nation-wide. The Grand is committed to developing and premiering current, original works and supporting the growth and reach of theatre writers and creators. Our recently renovated venue offers a contemporary and welcoming environment that is also home to several successful music series’, community arts rentals, cultural and special events.

A cornerstone of the organization is our place as a teaching theatre, exemplified in our many mentorship programs and highlighted in our annual Grand Theatre High School Project. Currently in its twenty-eighth year, the High School Project involves as many as one hundred high school participants annually from schools across the region. These students participate at no cost and take on roles both on stage and off, in a fully realized mainstage production under the direction of a professional creative team.





The Grand Theatre is located on the traditional lands of the Anishinaabek, Haudenosaunee, and Lūnaapéewak Peoples. We acknowledge with gratitude the significant historical and contemporary contributions of local and regional Indigenous Peoples and of all the Original Peoples of Turtle Island (also known as North America). We are honoured to live, work, and tell stories together on this land.

The Grand Theatre is committed to creating and practicing a company culture that ensures an accessible, equitable, inclusive, and welcoming space for all. We encourage applicants to review the Grand’s commitments to Equity, Diversity, Inclusion and Reconciliation on our website to confirm that your personal and professional values are aligned with this vision, and we invite you to reflect on these commitments in your submission.

The Grand Theatre is seeking a skilled and results-driven Digital Marketing Specialist to implement and manage the Grand’s online marketing efforts, including: social media, content creation, email campaigns, and website analytics, while also analyzing digital marketing trends and reporting on campaign performance.

This role is responsible for:

- Planning, scheduling, and generating ticket-sales campaigns to deploy over e‑mail, paid social, and other digital advertising platforms.




- Leverage our database to manage lists, segmentation, and analytics reporting in support of all ticket-sales campaigns, using Tessitura.
- Tracking the success of campaigns and adapting future campaigns according to those learnings.
- Ensuring regular optimization of GRANDTHEATRE.COM , including timely content updates, working with external developers to improve website performance, and responding to requests for revisions from various departments.
- Supporting the marketing team in generating engaging content for the Grand Theatre’s social media channels and e-marketing platforms.

Detailed Responsibilities

Reporting to the Director of Marketing & Digital Strategy, and collaborating closely with the Tessitura Administrator, Patron Services Team, and Communications & Public Relations Manager, the successful candidate will:

- Run point on the Grand Theatre’s direct email marketing strategy (including email design, database targeting, audience segmentation, and list generation), with the support of the Tessitura Administrator, Communications & PR Manager, and the Grand Theatre sales teams.
- Become familiar with Tessitura Network (our CRM platform) and leverage this knowledge to support database-based ticketing campaigns that effectively speak to Grand Theatre patrons and enthusiasts.
- Enhance brand awareness and ticket sales by leading paid digital campaigns, including but not limited to social media advertising, organic social media promotions, and digital display advertising.
- Liaise with external partners and vendors in support of the Grand Theatre’s digital strategy goals.
- Ensure ongoing ac

📌 Digital Marketing Specialist (London)
🏢 The Grand Theatre
📍 London