WHAT YOU WILL BE DOING Reporting to the VP, Marketing, you will be responsible for championing the marketing technology stack, optimizing campaign operations, and enabling performance measurement across the marketing funnel. You'll play a key role in aligning marketing efforts with revenue goals through data, automation, and process design. In this role, you'll be the strategic and technical backbone of our marketing function—ensuring our systems, data, and processes are optimized to drive measurable growth. You'll work cross-functionally with Marketing, Sales, and Revenue Operations to enable data-driven decision-making, campaign performance tracking, and scalable marketing operations. This role will build the foundation for the Marketing Operations function at Riva.
Marketing Systems & Automation Administer and optimize marketing automation platforms (e.g., Hub Spot, etc). Ensure data quality and successful integrations between marketing systems and CRM (Salesforce). Manage and lead workflow automation and project management systems across Marketing and Business Development functions. Design and implement automated workflows to support lead nurturing, scoring, and campaign execution.
Program Performance & Analytics Build and maintain dashboards and reporting to track campaign performance, ROI, and attribution. Support reporting requirements from the functional to board level. Partner with marketing leadership to define KPIs and success metrics.
Process Optimization Working with the VP, Marketing and the functional leads, develop and document scalable marketing and business development processes, including lead management, campaign setup, reporting, and workflows. Champion and lead the strategy and operationalization of AI across Marketing and Business development workflows and processes, collaborating with operational teams across Riva.



Collaborate with the Revenue Enablement Manager to ensure alignment and adoption of marketing processes across teams. Identify and resolve operational bottlenecks through data-driven insights.
Data Management Maintain data hygiene and enrichment standards across marketing and business development platforms. Ensure consistent and accurate data flow between marketing, sales, and customer success systems. Support segmentation, targeting, and personalization efforts through clean and structured data. Additional duties and projects as assigned.
WHAT YOU BRING TO THE TABLE 5+ years of experience in marketing operations, revenue operations, or a related role.
Expertise and strong experience with marketing automation platforms (Hub Spot expertise strongly preferred).
Experience with current AI tools and capabilities, including demonstrated experience operationalizing them into Marketing department processes with positive results
Strong proficiency in data analysis and visualization tools (e.g., Tableau, Looker, Power BI, etc).
Experience with CRM platforms (Salesforce) and marketing attribution models.
Proven ability to design and optimize marketing processes and workflows.
Experience with Saa S marketing metrics and building board-level reporting (e.g., CAC, LTV, funnel conversion rates).
A solid understanding of growth-stage scale-up enterprise B2 B Saa S organizations.
An ability to thrive in ambiguous environments with little oversight.
Excellent communication and collaboration skills across cross-functional teams.
The ability to work remotely while still driving results across the business and teams.
*An equivalent combination of education and experience, which results in a demonstrated ability to apply skills, will also be considered*.
Bonus Points For Experience with SQL or other data querying tools.
Experience supporting ABM (

📌 Marketing operations manager at riva international, inc. (Edmonton)
🏢 Riva International
📍 Edmonton