Job Description
Summary Breakthru Beverage Canada (BBC) is the leading Sales Broker in the Canadian marketplace representing suppliers such as Diageo, Brown-Forman, Pump House and Lucas Bols. At BBC, we put a premium on building a strong team culture and we measure success through the daily practice of our Breakthru values. With this foundation in place, we continue to evolve and grow our business using the most effective sales tools to give our people and brands the best prospect to win in all channels. As a Territory Manager, you will be responsible for meeting or exceeding pre-determined service expectations while promoting product and fulfilling route management objectives. Through excellent execution you will achieve volume targets, market share, brand equity and grow brand distribution with the right brands in the right accounts in your assigned territory.
Aperçu Breakthru Beverage Canada (BBC) est à la tête des courtiers en ventes sur le marché canadien et représente des fournisseurs comme Diageo, Casamigos, Aquilini Brands, EPI et Lucas Bols. À BBC, nous nous efforçons d’instaurer une culture d’équipe forte et nous mesurons notre réussite en incarnant les valeurs (en anglais) de Breakthru au quotidien. Nous nous appuyons sur ces bases pour continuer d’évoluer et de faire croître notre entreprise et nous utilisons les outils de vente les plus efficaces afin d’offrir à nos clients et à nos marques la meilleure chance de conquérir toutes les filières. En tant que gestionnaire de territoire,



vous devrez satisfaire ou surpasser les attentes prédéterminées en matière de service en faisant la promotion de produits et en remplissant les objectifs en matière de gestion de circuit. Grâce à une excellente exécution, vous atteindrez les objectifs sur le plan du volume, de la part de marché et de la valeur de la marque, et vous développerez la distribution des marques dans les comptes appropriés sur le territoire qui vous est assigné.
Responsibilities Manage territory coverage to ensure excellent execution.
Effectively plan on a daily, weekly or monthly/quarterly basis, with quota and distribution objectives Maintain and grow existing volume and distribution by building credible and long term relationships with ON Premise accounts.
Manage assigned budget as required.
Conduct Product tasting and education sessions Execute sales calls using the company’s Structured Call methodology.
Report on competitive activities within the territory and offer constructive suggestions Prospects, quantifies, and qualifies new accounts to determine potential fit with brand portfolio.
Provides product and brand marketing knowledge through sales aides and staff training seminars.
Work with supplier representatives and members of management in the field to promote sales Service and improve the marketability of our products through shelf management, display position and frequency, concept selling and price point management.
Ensure distribution of brands in key purchasing areas of

📌 Territory manager, on-premise (Montreal)
🏢 Breakthru Beverage Canada
📍 Montreal