Location Flexibility We are open to candidates based in either the Greater Toronto Area or Greater Vancouver Area. This opportunity has been posted in two locations, however we are hiring for one position, and are flexible on where the successful candidate is based. Overview At Saje Natural Wellness, we're nature's original farmacy, blending the superpower of plants so you can remedy real life, naturally. And like nature, we're continually growing As we continue to build our team, we're seeking talented people to join us: in our stores, support offices, and distribution centres. We are a purpose-driven, people-first organization where collaboration, innovation and entrepreneurial mindsets thrive. We look for individuals who have drive and warmth, agility and passion, and keep customer experience at the centre of everything they do. At Saje, you’ll connect with a dynamic community and make a positive impact. Join our team and grow your career, alongside the most talented, hard working, and kind-hearted people out there. The impact you'll make The Director of Innovation is a highly cross‑functional leadership role accountable for leading the team of Product Category Managers, advancing the product portfolio, and ensuring Saje products are brought to market with clear, compelling and defensible claims and storytelling. Reporting to the VP, Product, this role leads two Product Category Managers and provides the strategic direction, coaching, prioritisation and decision‑making required to maintain momentum across category roadmaps, active innovation programs and product launches. This leader owns the innovation pipeline – from white‑space exploration and concept creation through to the successful execution of the product marketing and creative vision – all while ensuring cross‑functional alignment across Marketing, Creative, R&D;,



Regulatory, Operations and Finance. The role balances creative ambition with commercial discipline, ensuring innovation concepts translate into impactful, profitable and brand‑building products. What you’ll do Product Category Management & Portfolio Leadership
- Lead Product Category Managers in the maintenance and execution of 3‑year Product Category Roadmaps.
- Oversee the creation, presentation and approval of Product Concept Briefs.
- Oversee the maintenance of accurate SOP$ forecasts for all innovation initiatives.
- Provide ongoing coaching and development for Product Category Managers in close collaboration with the VP, Product. Product Claims, Substantiation & Storytelling Execution
- Lead the execution of the established claims, product substantiation and storytelling roadmap across priority innovation and core portfolio initiatives.
- Coordinate with Product Category Managers, R&D;, Regulatory, Marketing and Creative to move claims and storytelling deliverables through development, approval and implementation.
- Maintain claims and storytelling tools, documentation, approval pathways, and decision records to support effective cross‑functional execution.
- Monitor progress against the roadmap, surface risks or required decisions, and provide clear updates and recommendations to the VP, Product.




- Ensure approved claims and product stories are implemented clearly and consistently across consumer touchpoints. Innovation Strategy & Pipeline Ownership
- Own and evolve an innovation pipeline that supports long‑term product strategy, financial objectives, and brand differentiation (across a 2‑3 year horizon)
- Partner closely with R&D; and Regulatory to co‑innovate, refine and pivot concepts throughout development
- Lead Product Category Managers to ensure innovation options are clearly quantified and qualified through robust business cases and Product Concept Briefs
- Continuously refine and accelerate the pace and quality of innovation Commercialization & Go‑to‑Market Delivery
- Act as a key partner to the VP, Product and Project Management team in the operational success of current product launches.
- Share accountability for product launch timelines and work on risk mitigation options when launches are delayed.
- Maintain accountability for pricing strategy and post‑launch performance. Team Development
- Lead and develop Product Category Managers, with a focus on building team capability and strengthening the internal talent pipeline.
- Build a culture balancing creativity, accountability, rigor, and fun
- Coach team members and strengthen innovation capabilities. Primary Cross Functional Partnerships Marketing, Creative, R&D;, Regulatory, Operations, Finance We’d love to hear from you if you have
- 8+ years of progressive experience across product innovation, product strategy, category management, or product development, ideally within a consumer‑focused environment.
- 5+ years of people leadership experience, with a demonstrated ability to coach, develop, and build high‑performing teams.
- Exceptional cross‑functional leadership skills, with the ability to buil

📌 Director, Product Innovation (Vancouver)
🏢 Saje Natural Wellness
📍 Vancouver